Director of Sales Travel Trade
Director of Sales Travel Trade
Posted on :
15-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
15-04-2025
Job Description
COMPANY SUMMARY
The Empire State Building Observatory (ESBO) is New Yorks City most iconic the most Instagrammed U.S. landmark and the worlds most famous building that has wowed millions of global visitors as they witnessed the jaw dropping views whether from its popular 360degree openair Observatory or its 102nd floor floortoceiling glass enclosed viewing gallery. We are a wholly owned subsidiary of Empire State Realty Trust.
The ESBO has recently undergone a toptobottom renovation that includes a dedicated Guest entrance an immersive tactile and digital museum that celebrates our icon from the moment it was conceived to its place today in popculture and a completely reimagined 102nd floor viewing experience . Within the museums more than one dozen memorable moments we could not resist but sprinkle a little extra fun with the inclusion of our Kong exhibit where visitors walk through an office from the 1930s complete with the famous giant apes fingers pierce the walls as he dangles from the building and dodges vintage fighter planes. Those brave enough can even step into Kongs hands but beware you might feel the power of this fearsome ape firsthand!
The renovations also include industryleading Indoor Environmental Quality (IEQ)improvementssuch asbipolar ionization MERV 13 filters and increasedventilation that led tothe buildings achievement as the firstbuildingin the Americas toreceive theWELL HealthSafety Rating.
Overall the Guest feedback has been stellar! New York Times quote: exhilarating and intimate.
Are you a driven selfmotivated and results oriented professional who thrives on building a winning team Do you define success as the ability to drive revenue EBIDTA and deliver an exceptional experience Then join our team and experience the rewards of hard work teamwork learning and dedication to create a bestinclass attraction that requires excellence in all that we undertake.
ABOUT EMPIRE STATE REALTY TRUST
Empire State Realty Trust Inc. (NYSE: ESRT) is a NYCfocused REIT that owns and operates a portfolio of wellleased top of tier modernized amenitized and welllocated office retail and multifamily assets. ESRTs flagship Empire State Building the Worlds Most Famous Building features its iconic Observatory that was declared the #1 Attraction in the World and the #1 Attraction in the U.S. for the third consecutive year in Tripadvisors 2024 Travelers Choice Awards: Best of the Best Things to Do. The Company is the recognized leader in energy efficiency and indoor environmental quality. As of December 31 2024 ESRTs portfolio is comprised of approximately 7.8 million rentable square feet of office space 0.8 million rentable square feet of retail space and 732 residential units. More information about Empire State Realty Trust can be found at esrtreit and by following ESRT on Facebook Instagram TikTok X and LinkedIn.
POSITION SUMMARY
The Director of Sales Travel Trade will report to the Vice President Business Development Travel Trade and oversee a team of four sales professionals to ensure that sales targets for the Empire State Building Observatory (ESBO) are met. The Director will lead train and coach a diverse team achieve sales targets and analyze sales data to identify opportunities for improvement. This Director will manage daily sales operations track sales performance and implement travel trade sales and marketing plans.
The ideal candidate possesses exceptional communication and interpersonal skills to effectively lead and motivate the team as well as build strong relationships with internal and external key stakeholders. The ideal candidate will have a deep understanding of the NYC tourism market and competitive landscape to successfully identify new business opportunities and support the development of innovative sales strategies.
RESPONSIBILITIES
- Oversees the daytoday operations of the Observatorys sales team
- Manages a team of three Sales Account Managers and one Sales Coordinator to ensure they meet their individual sales targets for ticket sales revenue and per caps
- Tracks monitors and analyzes sales team performance data to identify areas for improvement
- Directs the implementation and manages the of the sales & marketing plan to include account development activities for key customers prospects and segments
- Oversees sales operations such as contract management rate distribution price setting ticket issuance group sales reservations and content provision to reseller clients
- Responsible for producing sales collateral hosting familiarization tours and coordinating trade shows sales missions and client events
- Works with revenue team to optimize per caps and capacity utilization
- Collaborates with Operations Accounting Revenue and Ticketing departments to streamline sales processes and ensure that sales strategies are aligned with overall business goals
- Collaborates with the Marketing team to ensure brand consistency across all printed materials client websites the Travel Trade Resource Center and the OTA Toolkit
- Ensures the harmonization of sales operation procedures and updates the departments SOP manual to guarantee the smooth of daily activities with the sales team maintaining consistency and uniformity in all processes
- Represents the Sales Team on crossdepartment projects
- Oversees back office and group sales reservations ensuring prompt responses to all general customer service and sales inquiries via website email phone and chatbot
- Coordinates weekly sales meetings and agendas
- Assists in generating reports on sales performance and key activities
- Utilize knowledge of market trends and business practices to recommend decisions that enhance the sales process
- Identifies emerging market trends to proactively adjust or modify sales strategies accordingly
- Provides coaching and support including sales training sessions to keep the sales team up to date on sales techniques and customer service skills
- Provides daily operational support overseeing the training and adoption of Salesforce Ventrata Monday and Satisfi Labs chatbot by the Sales Team including system updates
- Proactively identifies holdups in the sales process and finds ways to reduce them
- Maintains strong knowledge of the Observatorys products and services as well as the tour and travel industry
- Remains knowledgeable of key processes and business initiatives to assist the Sales team in accomplishing department goals
WHAT SUCCESS LOOKS LIKE
- The team is productive motivated delivers its work product transparently and tracks its goals as set by the Observatory leader and the Vice President Business Development Travel Trade. The candidates bonus will be calculated against performance as listed below.
- Financial Targets:
- NOI 15
- Reseller Admissions 45
- Reseller Per Cap 15
- Subjective 25
- Accountability:
- Sets clear goals monitors performance and holds team accountable through strong collaboration effective communication and high morale
- Builds and leverages strong industry connections to drive success
- Works effectively with others prioritizes tasks and communicates goals and plans clearly to ensure the achievement of admissions and revenue targets
- Receives positive feedback from clients and stakeholders which indicates high levels of satisfaction with the services provided
- Seeks innovative solutions and improvements which shows a proactive approach to problemsolving and process enhancement
- Knowledge:
- Possesses indepth knowledge of the tourism industry including its key players market dynamics emerging trends potential risks and opportunities
- Actively engages in professional development opportunities demonstrates growth in their skills and knowledge
- Effectively leads the team and fosters a culture of continuous learning and development
Team Goals
Qualitative Indicators
REQUIRED SKILLS / ABILITIES
- Exceptional written and oral communication skills
- Ability to work in a fastpaced environment and manage multiple tasks simultaneously
- Knowledge of sales techniques and customer service best practices
- Strong analytical and problemsolving skills
- Strong proficiency in MS Office (Excel Word PowerPoint)
- Proficient in Salesforce (or other CRM system) Ventrata ticketing (or other ticketing system) and Monday (or other work management platform)
EDUCATION & EXPERIENCE
- Bachelors degree in related field preferred
- Minimum of 7 years of experience in sales with at least 2 years in a leadership role and 5 years managing a team
- 5 years sales experience within the hospitality or travel and tourism industry preferred
WHAT YOU CAN EXPECT
- At ESRT like our tenants our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work Certified employer we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition ESRT employees embody our Company Culture & Success Factors
- Adaptable you are a selfstarter whos able to quickly digest and execute new processes to work both collaboratively and independently
- Dynamic you are solutionsoriented aim to improve processes and implement efficiency and offer insightful feedback to improve ESRT
- Dependable you take a strong sense of ownership and accountability over your work
- Passionate you keep up with industry trends and are excited about the potential to propel the industry forward with a rollupyoursleeves attitude
- Curious you consistently look for new ways to work smarter not just harder
- Ethical you treat others with respect act with integrity in how you perform your work and embrace our collaborative culture
- Positive you possess a serviceoriented attitude with excellent follow through
BENEFITS
- Competitivebasesalaryandbonus
- Health/Dental/Vision insurance
- Company sponsored Life AD&D STD (with Salary Continuation) and LTD Insurance
- VoluntaryEnhancedLTDProgram
- VoluntaryHospitalAccidentandCancerPrograms
- 401(k)with100%matchupto5
- Paidparentalleave
- Pretaxtransitaccounts
- EmployeeAssistanceProgramforemotionalfinancialandlegalsupport
WELLBEING
- Generous paid time off
- FlexSummerFridays
- Employeeengagementprograms
- Volunteertimeoff
- Continuingeducation
- ComplimentaryEmpireStateBuildingObservatoryaccess
- Complimentarygymmembershipandotherwellnessbenefits
- Employee Discount Programs
$110000 $125000 a year
Salary is based on several factors including but not limited to education work experience job location size of property where applicable and/or certifications. In addition to your base salary ESRT provides discretionary annual bonuses.
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity innovation and the success of our business. We do not discriminate based on race religion color creed national origin sex sexual orientation gender identity or expression reproductive choices age marital status veteran status disability status pregnancy parental status caregiver status genetic information political affiliation or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment including hiring promotion demotion compensation training working conditions transfer job assignments benefits layoff and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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