Overview:
We are looking for a Digital Marketing Specialist to take charge of our paid advertising campaigns manage our WordPress websites and drive SEO efforts. The ideal candidate will have a proven track record of running effective paid ads on LinkedIn Google and Facebook as well as managing WordPress websites and applying SEO best practices to improve search engine rankings.
Key Responsibilities:
Paid Ads Management:
- Plan execute and optimize paid ad campaigns across LinkedIn Google Ads and Facebook to drive targeted traffic and achieve business goals.
- Continuously monitor ad performance and adjust bids budgets and targeting strategies to maximize ROI.
- Run A/B tests and leverage data to refine campaign strategies.
WordPress Website Management:
- Oversee and update WordPress websites ensuring they are visually appealing easy to navigate and fully functional.
- Regularly maintain and troubleshoot the site updating content fixing issues and managing plugins.
- Ensure websites are optimized for speed performance and a seamless user experience.
Search Engine Optimization (SEO):
- Apply SEO best practices to boost organic search rankings and drive targeted traffic.
- Conduct keyword research and analyze website performance metrics to identify opportunities for SEO improvements.
- Optimize onpage SEO elements including meta descriptions title tags images and content.
Collaboration & Reporting:
- Collaborate with the marketing team to develop strategies that align with broader business objectives.
- Provide weekly reports on the performance of paid ads website maintenance and SEO activities.
- Offer actionable insights and suggest optimizations based on performance data and market trends.
Requirements
- Demonstrated experience in managing paid ads on LinkedIn Google Ads and Facebook Ads.
- Proficient in WordPress website management including content updates troubleshooting and plugin management.
- Strong working knowledge of SEO and a proven ability to apply it to improve website rankings and visibility.
- Analytical skills with the ability to monitor measure and optimize ad performance and website metrics.
- Selfmotivated and capable of managing time effectively in a remote work environment.
- Excellent communication skills with the ability to report insights and progress clearly and effectively.
Benefits
Permanent work from home
This parttime remote position requires a commitment of 25 hours per week with the flexibility to work between 11 PM 4 AM or 12 AM 5 AM Manila Time.
Provide 500 valid leads of businesses using Less-Than-Truckload services. Each lead must include the following contact information: Lead Full Name Phone Number Company Email Address Company Name Company Address Company Website Lead LinkedIn URL Ensure the contact details are current and updated from 2024-2025. Provide 50 sample leads upfront for validation. The samples will be checked for accuracy and validity. Payment will be made once the samples are validated. Upon approval of the sample leads, deliver the remaining 450 leads. Requirements: Proven experience in sourcing and selling business leads, especially in logistics or related industries. Ability to source and validate updated leads from 2024-2025. Strong attention to detail to ensure all leads are valid and accurate. Experience with lead generation and contact validation methods. Familiarity with Less-Than-Truckload (LTL) logistics is a plus. Compensation: Payment of $0.50 per valid lead. Payment will be made once the 50 sample leads are validated. If the sample leads are valid, they will be included in the 500 leads count and compensated. Payment will be made upon successful completion and validation of all 500 leads. Please take note: Upon applying, we will be asking for the required samples so the client can verify them before proceeding. We will process the application by reviewing the sample leads you provide. If the sample leads meet our client s requirements, we will proceed with the purchase of the full set of 500 leads. This is a project-based freelance opportunity for a skilled individual to deliver 500 valid leads. If you are experienced in selling logistics leads and can ensure the quality of the data, we d love to hear from you!