JR CRM Content Manager - Barcelona

Join Impress Europes Leading HealthTech Innovator!

We are the largest chain of orthodontic clinics with fully digital processes in Europe. We have revolutionised the invisible orthodontic sector with the best team of professionals specialised in making people smile and using the latest technology for the diagnosis treatment and followup of all cases.

Were looking for a CRM Marketing Manager to join our team and play a key role in designing developing and executing CRM strategies that deliver personalised impactful experiences for our patients. This position will focus on building implementing and optimising campaign strategies and customer journeys ensuring the seamless alignment of CRM initiatives with the marketing and overall business goals.

What Youll Do

• CRM Strategy Development: Strategically map out and optimize the different touchpoints in the CRM funnel and design CRM marketing strategies that align with business objectives focusing on customer engagement conversion retention and lifetime value.
• Campaign Planning and : Develop launch and optimize multichannel campaigns (email SMS WhatsApp web popups inapp messaging) ensuring content resonates with target audiences and achieves desired outcomes.
• Audience Segmentation and Personalization: Define customer segmentation strategies and leverage data insights to deliver personalized experiences tailored to each segment.
• Asset Creation and Management: Develop marketing assets (email templates SMS/WhatsApp copy automated workflows etc. by leveraging CRM tools and collaborating closely with other marketing departments including the content and design teams to ensure consistency and alignment with broader campaigns.
• Performance Tracking and Optimization: Monitor campaign KPIs (e.g. open rates clickthrough rates conversion rates) analyze performance and identify opportunities for improvement.
• Crossfunctional Collaboration: Work closely with the rest of the CRM team to ensure campaigns are fully supported by robust systems accurate data integration and automation. Additionally collaboration with other marketing subdepartments as well as with other teams across the company Patient Care Sales Booking etc. will be essential to ensure that campaigns are effectively executed and customer experiences are optimized at every touchpoint.

What Youll Bring

• 3 years of experience in CRM marketing ideally in a midlevel role within a techdriven healthcare or consumerfocused organization.
• Bachelors degree in Marketing Communications Business or a related field.
• Handson experience with CRM tools (e.g. HubSpot Salesforce Braze or Klaviyo) and a proven track record of planning and executing campaigns.
• Knowledge of best practices for running and refining CRMbased marketing campaigns across multiple channels (email WhatsApp SMS inapp) proficiency in creating compelling campaign copy and workflows that engage convert and retain customers and experience with A/B testing and optimising campaign elements to drive better results.
• Strong analytical skills to interpret data analyse campaign performance metrics (e.g. open rates CTR and conversion rates) segment audiences and generate actionable insights.
• Knowledge of design tools like Figma for effectively collaborating with the design team and creating customercentric assets.
• Strong project management skills. Ability to manage multiple campaigns and deadlines in a fastpaced environment while maintaining a high level of attention to detail.
• Strong communication skills to coordinate with crossfunctional teams including content design tech and data teams.
• Fluent proficiency in English (both written and verbal communication).

NicetoHave

• Familiarity with HTML/CSS for email marketing customisation.
• Understanding of UX/UI principles to ensure campaigns are optimized for the best customer experience especially on mobile and web interfaces.
• Experience in the beauty/wellness/health industry.
• Proficiency in German Dutch French Swedish Spanish Italian or Portuguese.

What we offer

• Teeth aligners and teeth whitening benefits!
• Opportunity to grow your career in a dynamic supportive and international work environment that fosters and encourages collaboration.
• Be part of a forwardthinking team which is a crucial part of our marketing strategy.
• Autonomy and ownership of your projects with guidance and support from your team lead to help you succeed

At Impress diversity powers our success . We encourage applicants of all backgrounds to apply and join us in shaping smiles around the world.