Product Marketing Director
Product Marketing Director
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$ 154000 - 250000
1 Vacancy
Job Description
The Product Marketing Director is a subjectmatter expert in building gotomarket (GTM) strategy and plans for the Strategic Partner channel. This role will be an expert in the Workiva platform and solution offerings including product positioning marketing strategy and sales enablement to drive buyer awareness and desired business outcomes in the Strategic Partner channel. This role drives strategy and across the organization including product sales customer and partner experience (CPX) and marketing.
The Product Marketing Director will lead the process of leveraging the existing product platform and solution GTM strategies and optimizing those strategies for the partner channel. This role supports marketing and sales areas identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by solution market and industry categories. The Product Marketing Director will participate in the product strategy and the road map planning process representing the market perspective and supporting product decisions based on significant sales customer and market feedback.
What Youll Do:
Create a GTM strategy for assigned products markets and solutions and ensure that of the plan drives business goals
Manage platform and pointsolution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
Drive the development and delivery of thought leadership content (webinars blogs white papers etc. to advance credibility and awareness and drive pipeline
Collaborate with Partnerships Product Management Sales Sales Operations and Field Readiness for successful sales rollouts of sales enablement and support tools
Develop product positioning and messaging and enabling sales teams
Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
Identify key functional ecosystem and operational requirements to serve the targeted market better
Provide consulting and management support to marketing and sales areas identifying emerging market opportunities
Become an influencer through thought leadership exposure and speaking engagements across industry associations
What Youll Need:
Minimum Qualifications
Bachelors degree in marketing business or similar area of study
10 years of experience in roles relating to product marketing product management partnerships sales or closely related fields
Preferred Qualifications
Experience in businesstobusiness (B2B) tech marketing with a preference for Software as a Service (SaaS) expertise
Proficiency in implementing productled growth GTM strategies approaches and tactics
Effective communication skills across all organizational levels spanning from buyers and endusers to executive management
Demonstrated success in collaborating and influencing crossfunctional leadership teams including Sales Marketing Product Sales Operations Enablement and Customer Success
Strategic mindset with the ability to derive insights from data for decisionmaking
Proven ability to innovate and optimize businessdriven strategies
Exceptional program management skills
Travel & Working Requirements
Up to 30 travel
Reliable internet access for any period of time working remotely not in a Workiva office.
#LIREMOTE
How Youll Be Rewarded
Salary range in the US: $154000.00 $250000.00A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors including your skills qualifications experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds beliefs and interests and we recognize diversity as an important source of intellectual thought varied perspective and innovation. Employment decisions are made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other protected strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process please email .
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best either from an office or remotely from any location within their country of employment.
#LIHS2Required Experience:
Director
Employment Type
Full-Time
