Media Specialist - Two Rivers Marketing
Media Specialist - Two Rivers Marketing
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Job Description
Company Location: Two Rivers Marketing Des Moines IA
Position Type: Hybrid
Position Schedule: Full Time
Education Level: 4 Year Degree
WHO WERE LOOKING FOR
The Media Specialist is a juniorlevel position that helps facilitate the skills and learning required to become a Media Planner/Buyer. The Media Specialist assists with the planning and implementation of paid advertising in print digital paid search outofhome broadcast TV cable TV radio and social media outlets. They work handinhand with the media planner/buyers as well as key members of the account and project management teams to ensure that campaigns are executed correctly. Media Specialists possess an understanding of paid media channels (e.g. social media search display) and may have a specialized skill set in one or more areas.
WHAT OUR MEDIA SPECIALIST WILL DO ONCE THEYRE HERE
- Contributes to the development and refinement of media strategies and planning decisions.
- Leads of media campaign scheduling setup and monitoring of advertising placements.
- Collaborates with Digital Marketing Solutions leads and crossfunctional teams to plan and execute media strategies including integrating paid and organic search and social while partnering with Experience and Technology team on email marketing lead generation website/landing page optimizations and development and other emerging technologies.
- Works closely with agency teams to ensure timely delivery of ad creatives and assets for campaign implementation.
- Communicates with media vendors to coordinate campaign details resolve issues and secure necessary documentation.
- Has ability to represent the interests of the agency with media vendors and may also be asked to negotiate and secure optimal placements. Develops and sends insertion orders (IOs) to media outlets.
- Manages and updates media calendars and IOs throughout the campaign.
- Gathers specs and deadlines to build and maintain media materials documents.
- Generates tracking links creates tags and traffics/monitors digital media buys in Campaign Manager.
- Traffics creative assets and instructions between agencies publishers and digital vendors.
- Sets up campaigns in Google Ads and other platforms.
- Monitors and tracks campaign budgets; assists with optimizing ad placements and managing bids.
- Works closely with the accounting department on billing and invoice reconciliation.
- Compiles and organizes campaign performance data for analysis.
- Assists in preparing regular reports on key performance indicators.
- Develops updates and maintains vendor contact lists and collects media kits.
- Supports senior team members with any media planning buying research or presentation requests as needed.
- Supports agency digital marketing efforts as needed including contributing to THRIVE internal training digital team training and new business efforts.
- Acquires and maintains appropriate marketing certifications attends webinars reads industry blogs and follows digital thought leaders to stay on top of the everevolving digital landscape.
- Completes timesheets daily.
- Other relevant duties as assigned.
WHAT OUR MEDIA SPECIALIST WILL NEED TO SUCCEED
- Bachelors degree
- 1 to 2 years of work experience in paid media
- Strong Microsoft Office skills: Word Excel PowerPoint
- Knowledge of Google Campaign Manager and media buying platforms (e.g. Strata/FreeWheel) is a plus
- Experience with Google Analytics is a plus
- Excellent communication skills
- Ability to work across functions and departments with regular interaction with colleagues and external contacts
- Ability to work independentlyStrong organizational skills
- Detailoriented
WHY TWO RIVERS MARKETING (A DIVISION OF VGM GROUP)
Professionally were big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable growing company. Culturally 2RM does things differently than typical shops. As an employeeowned agency we put our associates first. Our commitment to work/life balance is like none other. At 2RM you dont feel owned by your job. Like we always say you wont live here. Youll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment weve created.
This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate.
VGM Group Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
