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VP Brand Marketing

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1 Vacancy
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Job Location drjobs

Atlanta, GA - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.

HOW YOULL MAKE AN IMPACT:

The VP Brand Marketing has overall responsibility for the media go to market and brand marketing strategies including brand positioning and organic social for all brands across all Direct to Consumer channels. This innovative leader will create the vision to drive these global brand and marketing strategies to build brand awareness engagement and drive the business.

This role reports to the Chief Marketing Officer manages 45 direct reports and leads multiple external agency partners and is based in our Buckhead corporate office 4 days a week onsite).


Media 35

  • Lead strategy and to drive traffic sales and engagement focusing on paid media and paid social for the brands
  • Develop strategic integrated marketing plans and programs that align with the organizations goals inclusive of customer acquisition eCommerce traffic and store traffic
  • Lead quarterly and weekly interagency planning processes facilitating connectivity between creative teams and agencies media agency and PR agency to develop and execute effective 360 campaigns
  • Oversee total enterprise media investment partnering with Finance and Marketing Analytics to ensure spend is pacing to forecast and delivering on objectives

Go To Market 30 Leads the gotomarket plans and strategies for the brands including product launch plans promotion plans product news marketing and promotion plans

  • Develops seasonal marketing calendar that supports business plans and priorities in partnership with the retail team
  • Align all crossfunctional partners including design merchandise sales channels and other crossfunctional partners; works with marketing channel managers to develop and build brand specific campaigns and activations to achieve brand goals
  • Owns strategy and for programs that inspire loyalty and brand advocacy i.e. Preemie Pajama Program BGosh Genius

Brand Marketing Strategy 25 Responsible for developing the positional strategy and overall for the Carters OshKosh Little Planet and new brands.

  • Responsible for the architecture of the brands as well as each overall brand positioning and brand identities both internally and externally
  • Oversee brand creative AOR on brand campaigns activations and positioning
  • Partners with design merchandising and channel partners to establish the short and longterm brand strategies to drive business growth
  • Partner with the marketing channel leaders to develop a sustainable omnichannel marketing strategy specific to each brand that will deliver the sales and revenue targets
  • Partners with consumer insights to deliver actionable brand positioning customer segmentation and brand tracker

Social Media 10 Develops and leads best in class social media strategy across all 3 brands

  • Develops differentiated social media strategies for each brand to break through in the marketplace and develop a community of passionate fans for each individual brand
  • Drives performance analysis for all social media programs; strengthens social listening & intelligence programs to deliver a comprehensive view of the digital landscape in retail
  • Oversee and own the relationship with our PR agency that oversees consumer and corporate communications

WED LOVE TO HEAR FROM YOU IF:

Must have:

  • 15 years of progressive marketing experience including experience in a multichannel retailer; preferable experience with the Mom/Kid space
  • Demonstrated success in: Performance driven marketing through overall media and customer acquisition strategy; Driving increased comp store traffic/sales in a retail environment; Building brands from brand positioning through to the development of brand projection/communication elements
  • Bachelors degree
  • Decisive innovative leader with demonstrated success displaying strong communication organizational analytical negotiating and problemsolving skills; not afraid to take calculated risks and offer points of view
  • Background and demonstrated understanding of brand identity and voice; proven ability to champion ideas and influence key stakeholders
  • True collaborator easily navigating and driving consensus through influence in a highly matrixed environment while building cross functional relationships (both internal and external)
  • Proven ability to foster an environment where people seamlessly work crossfunctionally to deliver outstanding results; team player with a track record of eliminating barriers to achieving goals by way of influence and relationship building
  • Proven experience leading developing and growing high impact teams

Preferred:

  • Thorough understanding of consumer insights CRM/contact strategies tactics and segmentation
  • Strong financial understanding of marketing ROI and impact on the business
  • Ability to freely move between strategic activities to daytoday tactical tactics without pausing
  • Successful experience across a range of marketing channels including Broadcast/TV radio print/magazines newspaper direct mail interactive/digital social in store/POP
  • Experience managing a high frequency multichannel environment (wholesale and retail business is highly preferred)

OUR TEAM MEMBERS:

  • Lead Courageously: Have a strong sense of personal values that align with our Company values
  • Collaborates Broadly: Build cooperation trust and thrive in a consensus driven environment
  • Customer Focus: Proactively seek opportunities to leverage data and factbased insights to serve customers and/or internal clients
  • Drive Growth: Set aggressive goals and implement plans precisely
  • Cultivates Innovation: Respectfully challenge the weve always done it this way mentality and explore new ways to achieve desired outcomes

MAKE A CAREER AT CARTERS:

  • Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.


Required Experience:

Exec

Employment Type

Full-Time

Company Industry

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