Email Data Marketing Coordinator
Email Data Marketing Coordinator
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Job Description
Job Summary:
Company: Festival Republic
Department: Marketing
Location: Farringdon London
Reports to: Senior Marketing and Operations Manager (Carolyn Bates)
Working Hours: 12 Months Fixed Term Contract fulltime Mon Fri 10am 6pm. You will work onsite at festivals across the summer months.
Role Description
As the Email & Data Marketing Coordinator. you will manage email marketing campaigns and firstparty data ensuring audience growth and engagement across our festival brands. You will play a key role in optimizing CRM strategies supporting digital advertising with firstparty data and maintaining GDPR compliance.
This role is vital in shaping how we engage festival audiences ensuring effective email campaigns and leveraging data for marketing success.
Who you are
Competencies / Skills / Knowledge / Experience / Behaviours
Required skills and experience:
- Increased audience growth and engagement through optimized email marketing.
- Effective use of firstparty data in digital advertising campaigns.
- Improved segmentation and targeting for better marketing efficiency.
- Datadriven insights that enhance overall festival marketing strategies.
- Full compliance with GDPR and data privacy policies.
By focusing on email marketing and leveraging firstparty data for digital advertising you will play a key role in shaping the digital marketing success of Festival Republics events.
Behaviours:
- Enthusiasm for festivals and live events; previous experience in this industry or a ticketing environment is a bonus
- An analytical and proactive mindset with the ability to work under own initiative and thrive in a past faced environment
- A true team player who works well under pressure and tight deadlines
- Confident in multitasking and prioritising effectively
What the role includes
Email Marketing & Campaign Management
- Plan build and execute email marketing campaigns for all festivals.
- Ensure email content is aligned with brand guidelines and festival marketing objectives.
- Oversee segmentation audience targeting and automation workflows.
- Optimize email performance through A/B testing and performance tracking.
- Monitor deliverability list hygiene and email compliance with GDPR regulations.
FirstParty Data Management for Digital Advertising
- Oversee collection organization and segmentation of firstparty data for use in digital advertising.
- Collaborate with the marketing managers to integrate CRM data into paid social and programmatic campaigns.
- Maintain audience lists for retargeting lookalike modeling and custom audience creation.
- Ensure GDPR compliance in all data collection storage and usage practices.
- Work with external platforms (Facebook Ads Manager Google Ads etc. to facilitate data uploads.
Audience Growth & Data Strategy
- Develop strategies to increase and optimize firstparty data collection through email and signups.
- Manage and optimize data capture points on festival websites.
- Support loyalty programs and audience engagement initiatives with data insights.
- Track user behaviours and trends to improve data utilization in marketing campaigns.
Collaboration & Communication
- Work closely with the wider marketing team to align email strategies with overall festival campaigns.
- Assist in customer feedback initiatives including survey creation and distribution.
Reporting & Performance Analysis
- Generate regular reports to assess email and data performance.
- Analyse audience insights to refine email and digital advertising strategies.
- Work closely with the marketing managers to adjust datadriven campaigns based on performance.
Compliance & Best Practices
- Ensure all email marketing activities and data management comply with GDPR and data protection regulations.
- Stay up to date with marketing trends tools and industry best practices.
Your Tools & Platforms
- Email Marketing: Mailchimp (primary ESP) segmentation tools
- Analytics & Reporting: Google Analytics internal CRM reports
- Advertising Platforms: Meta Ads Manager Google Ads programmatic platforms
- Data Management: CRM systems audience segmentation tools
- Compliance: GDPR adherence tools consent management systems
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations enjoy new experiences and learn from the talented people you will be working with. Its talent that matters to us and we encourage applications from people irrespective of their gender identity race sexual orientation religion age disability status or caring responsibilities.
The Company
Festival Republic is part of Live Nation Entertainment which is the worlds leading live entertainment company comprised of global market leaders: Ticketmaster Live Nation Concerts LN Media and Artist Nation Management.
APPLICATION DEADLINE: 16th April 2025. We reserve the right to close applications at any time.
#FestivalRepublic
Required Experience:
IC
Employment Type
Full-Time
