Chief Revenue Officer
Chief Revenue Officer
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Position Description
Chief Revenue Officer
About Us
We are headquartered in Knoxville TN. With a 25year legacy of excellence we have become a trusted name in the attachments industry. Weve grown to span over 250000 square feet of manufacturing space and our products reach over half of the U.S. population within 23 days often sooner.
We team embrace the concept of hard work working smart and providing support to a network of over 1400 dealers nationwide. Focusing on education and providing high quality products has been the cornerstone of their success.
Purpose
The Chief Revenue Officer (CRO) will be responsible for the development and of annual and longterm strategic objectives to grow sales and profits. The CRO will be expected to recommend new programs and other key changes to the sales and marketing approach to grow the business in varied market segments. In addition the CRO will be responsible for developing and managing a national sales and marketing team Blue Chip dealer network and the creation and management of the annual sales and marketing plans.
Essential Functions
Market Expert
- To act as a brand champion.
- Understand and communicate the market drivers for the attachments in the skidsteer and tractor equipment business segments.
- Understand and communicate market drivers for all new market segments entered through organic or acquisitive growth.
Strategic Selling
- Analyzes key trends opportunities threats and implications related to our external environment for current and potential competitors.
- Develop strategies to maximize account and market penetration.
- Create a collaborative environment between Operations and Sales to capitalize on emergent and tangential opportunities.
- Develop and implement Key Account strategy for all markets.
Sales Team
- Recruit and develop the sales talent necessary to exceed corporate revenue and profit goals.
- Develop and implement an annual compensation system that provides appropriate incentive for the sales team.
- Develop and implement full sales coverage plan in all target markets
Marketing
- Develop overarching marketing strategy to cover the four Ps of marketing: product price place and promotion.
- Recruit and develop the internal and external marketing talent necessary to implement the marketing strategy.
- Develop and implement an annual compensation system that provides appropriate incentive for direct marketing employees.
Customer Relationship Management
- Be the champion of Salesforce CRM system.
- Liaison with Operations and Product Management to develop strategies to improve the longterm value of customer relationships.
- Identify and attend events designed to promote higher level customer relationships.
Product Support / Warranty
- Manage the Product Support team for optimal customer outcomes.
- Monitor KPIs relative to warranty claims and socialize within the organization for continuous improvements to the product.
Administration
- Develop annual Sales and Marketing Plan
- Provide quotas / sales objectives to the members of the sales team and hold them accountable to the goals.
- Develop actionable Key Performance Indicators to monitor the attainment of goals and objectives.
Performs other duties as assigned.
Accountability
Reports to the COO. Ensures that all work is done in accordance with Federal State and Local requirements customer specifications and company Policy. Keeps COO aware of all progress and problems.
Training / Cross Training / Progression
Trains to maintain top standards for delivering excellent performance.
Qualifications
- Technical bachelors degree from an accredited university; MBA preferred.
- Revenue responsibility for >$250MM
- Minimum of 10 years of experience in a Business to Business (B2B) sales leadership role.
- Minimum of 10 years of experience managing an extensive national Dealer/ Distributor network for heavy equipment and attachments.
- CRM Experience required. Salesforce experience preferred.
- Strong leadership / people management skills. Strong accountability manager. Takes ownership of the role and responsibilities.
- Selfstarter entrepreneurial and creative thinking ability. A business builder not maintainer.
- Proven experience with change management.
- Knowledge of (digital) marketing communications tools techniques and related developments including social media
- Ability to create and manage budgets and negotiate business deals
- Strong analytic and strategic thinking ability; Must be a problem solver selfmotivated and be a team player.
- Advanced skills with Microsoft Office programs Analytics and familiar with Data Modeling tools
- Strong project management experience delivering results across functional boundaries.
- Ability to travel overnight when needed <30
- Excellent written and verbal communication skills
Location
- This role is located in Knoxville TN and is not a remote or hybrid position.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin disability or veterans status.
Applicants with a disability or a disabled veteran may request a reasonable accommodation if he/she is unable or limited in his/her ability to access job openings or apply for a job on our website as a result of his/her disability. The applicant may request reasonable accommodations by contacting us at.
Required Experience:
Chief
Employment Type
Full Time
