At Exito we focus on creating bespoke solutions that focus on thought leadership collaboration reeducation and building new business opportunities. Our conferences and summits reach global markets across the EMEA & APAC regions where we engage with various CXOs and Business Leaders across industries in tech and nontech spaces.
As an email marketing specialist you will require good knowledge of email campaigns. You should be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience.
Duties and responsibilities
Manage all aspects of Exitos triggered and transactional email program: including but not limited to Flagship Events & Customized Events.
Develop manage and create a strong testing strategy for continuous improvement of all triggered campaigns.
Develop manage and create reengagement series for optimum conversion of unengaged subscribers.
Collaborate with copy and design teams on creative of offers.
Subject line checking and A/B testing
Responsible for analyzing email metrics to improve conversion and plan future strategies.
Manage and execute the testing process through our email service provider.
Responsible for being current on all direct marketing and email marketing best practices CANSPAM and GDPR compliance and applying that to direct marketing efforts.
Develop manage automate and create drip campaigns for emailers.
Responsible for managing lists audience segmentation and accounts in CRM.
Requirements
1. Bachelors Degree preferred.
2. 12 years of Email Marketing experience preferred.
3. Demonstrated analytical analysis of results and strategic planning.
4. Experience working with an email service provider platform required.
5. Must be detailoriented.
6. Positive attitude selfmotivated creative individual.
7. Expert written and verbal communication skills.
8. Excellent timemanagement skills and the ability to shift gears in a fastpacedenvironment are a must.
Job Type:
- Full time & Onsite
- 5 day work week
- Shift based
Location: Bangalore
Benefits
International Exposure
Travel opportunities to different cities & countries
Quarterly incentives
Handson training
Diverse growth opportunities
Required Experience:
Unclear Seniority