ABM Digital Specialist

At PitchBook we are always looking forward. We continue to innovate evolve and invest in ourselves to bring out the best in everyone. Were deeply collaborative and thrive on the excitement energy and fun that reverberates throughout the company.

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means theres going to be some ambiguity along the way but we excel when we challenge ourselves. Were willing to take risks fail fast and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done PitchBook is the place for you.

About the Role:

The Marketing team at PitchBook is critical to fueling the companys growth by utilizing a variety of strategies to support our sales and customer success departments to grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns effective product marketing strategies and attending client and tradeshow events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.

As the ABM Digital Specialist youll contribute to and drive media campaigns to create demand for PitchBooks sales pipeline focused on high value accounts. This role supports developing and executing highperforming best in class B2B paid media campaigns that fully align to our businesss overall go to market strategy. Reporting to the Group Manager Performance Marketing the ideal candidate has a growth mindset and is passionate about digital marketing efforts that impact revenue. Youll be a key member of the Performance Marketing team focused on performance of ABM (Account Based Marketing) digital campaigns and work collaboratively with Performance Marketing channel owners Creative and Operations teams.

Primary Job Responsibilities:

• Execute daytoday optimizations including: trafficking ads A/B testing and content development
• Analyze campaign performance by building reporting views and recommending improvements
• Collaborate crossfunctionally with Creative and Marketing teams to develop creative copy to scale and optimize our ads
• Assist in building plans and documentation for ABM strategies for customer expansion and growth
• Develop and manage a database of named accounts and contacts to ensure campaigns are targeted to the correct individuals
• Assist in communication with key partners and vendors to manage content syndication channel through ABM campaigns
• Develop placements and testing across landing pages to improve engagement and conversions
• Deliver daily weekly and monthly reporting as requested
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Skills and Qualifications:

• Bachelors degree required
• 3 year of digital marketing experience paid media demand generation or ABM
• Expertise with key media platforms including LinkedIn Facebook and Programmatic Display
• Datadriven focus and ability to review data to retrieve valuable insights
• A proactive selfstarter demonstrating strong project management prioritization and organizational skills
• Eager cando attitude with a growth mindset
• Excellent organizational skills attention to detail and a strong sense of urgency and followthrough
• Excellent written and verbal communication skills
• Ability to juggle and prioritize multiple projects at once in a fastpaced and results oriented environment
• Desire and ability to be a team player who appreciates a unique entrepreneurial and collaborative environment
• Resourceful selfstarter who is comfortable with ambiguity and adaptive to change

Benefits Compensation at PitchBook:

Physical Health

• Comprehensive health benefits
• Additional medical wellness incentives
• STD LTD AD&D and life insurance

Emotional Health

• Paid sabbatical program after four years
• Paid family and paternity leave
• Annual educational stipend
• Ability to apply for tuition reimbursement
• CFA exam stipend
• Robust training programs on industry and soft skills
• Employee assistance program
• Generous allotment of vacation days sick days and volunteer days

Social Health

• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare
• Dependent Care FSA
• Companywide events
• Employee referral bonus program
• Quarterly team building events

Financial Health

• 401k match
• Shared ownership employee stock program
• Monthly transportation stipend

*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

Compensation

• Annual base salary: $76000$90000
• Target annual bonus percentage: 10

*Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a locationbased compensation structure; there may be different ranges for candidates by location.

Working Conditions:

We believe our business and our culture are strongest when we work together in person. We also know that its helpful to have some flexibility to work remotely. Most roles work in the office 3 days/week and some are expected to work in the office 45 days/week. The current expectation for this role is that you are working in the office3 days/week and that you are in the office fulltime during the training period for which the length varies by role. During an initial phone screen the team will discuss expectations for this specific position.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an ongoing basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

Life At PB:

We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. Its our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view listening to others learning and reflecting on what weve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.

We are excited to get to know you and your background. Concerned that you might not meet every requirement We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

#LIBA1