Associate Director - Visual Merchandising
Associate Director - Visual Merchandising
Posted on :
12-04-2025
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1 Vacancy
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Job Description
Associate Director VM (International Brands)
1.Visual Merchandising Strategy Development
- Develop and implement the overall visual merchandising strategy for the brand/store.
- Align the visual display with the brands identity target customer base and marketing campaigns.
- Work with the marketing and product teams to understand product launches and seasonal themes to incorporate into the displays.
2.Store Layout & Product Display Optimization
- Oversee the design and layout of product displays instore to optimize product visibility and sales.
- Ensure that store layouts are conducive to the flow of traffic and facilitate a positive shopping experience.
- Regularly assess and refresh visual displays based on sales data customer feedback and seasonal trends.
3.Team Leadership and Management
- Lead and manage the visual merchandising team ensuring alignment with company goals.
- Train motivate and develop team members to maintain high standards of visual merchandising.
- Delegate tasks and ensure the team meets set deadlines for creating and maintaining displays.
4.Inventory and Stock Management for Displays
- Work with store management and merchandising teams to ensure appropriate stock levels for display purposes.
- Coordinate product replenishment and stock rotation to ensure displays remain fresh and relevant.
5.Brand Consistency and Compliance
- Maintain a consistent visual standard across all stores ensuring uniformity in the of visual merchandising.
- Ensure compliance with brand guidelines and storespecific visual standards.
- Conduct regular audits to assess the adherence to these standards.
6.Sales Performance Analysis
- Analyze the impact of visual merchandising efforts on store sales and customer traffic.
- Track key performance indicators (KPIs) like conversion rate sales per square foot and average transaction value.
- Make datadriven adjustments to visual merchandising strategies to maximize sales and customer engagement.
7.Collaboration with CrossFunctional Teams
- Collaborate with marketing store operations and buying teams to align visual displays with promotions seasonal trends and new arrivals.
- Ensure that visual merchandising supports overall marketing campaigns and seasonal objectives.
8.Trend Analysis and Innovation
- Stay uptodate with visual merchandising trends and incorporate new ideas into the stores displays.
- Experiment with new materials props and technologies (such as digital displays) to enhance the visual appeal of stores.
- Research competitors and industry trends to maintain a competitive edge.
9.Customer Experience Enhancement
- Ensure that visual merchandising is customercentric enhancing the instore experience and creating an immersive brand atmosphere.
- Use visual merchandising to communicate product features promotions and brand stories effectively.
10.Budget Management
- Manage the budget for visual merchandising ensuring that resources are utilized effectively and costefficiently.
- Ensure that the visual merchandising efforts are within budget while still achieving impactful displays.
Required Experience:
Director
Employment Type
Full Time
Key Skills
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