Sr Product Marketing Manager Social Marketing

The landscape of social media and advertising changes rapidly with an evergrowing base of users. In 2024 global social media users will surpass 5 billion accounting for 63.7 of the worlds population and is expected to exceed 6 billion by 2028. The Social Marketing team owns Amazons automated advertising on social media networks such as Facebook Instagram TikTok Pinterest and Snapchat. Our mission is to understand our customers in these social networks and create engaging and relevant ads that delight customers by helping them find the products and Amazon services they want even before they know they want them. Social Advertising requires rapid change to constantly integrate Amazon ads with new social media partners experiment with different forms of advertisement reach customers in the most effective ways bring new customers to Amazon and help customers find products and stay engaged with Amazon. At the same time as experiments with new partners and new types of advertising prove successful we need to be able to scale them and operate them through robust systems.

We are seeking a Sr. Product Marketing Manager who can create a set of successful channel strategies execute wellstructured tests roll out successful campaigns influence technical teams to build automated solutions and optimize performance over time against a clear set of performance goals. The person in this role will be responsible for building social marketing strategy on emerging content sources like video Gen AI or creator content. The primary objectives are to encourage customers to take high value actions and generate revenue through a marketing strategy that can automate and scale these channels.

As a Sr. Product Marketing Manager you will collaborate with social media apps (Meta Pinterest TikTok Snap and more) to develop firstofitskind products and partner with marketers product managers and engineering to bring new technical capabilities to life. You will create the go to market strategy for these channels and gain alignment from senior leadership. You will launch experiments and manage performance using systems like Tableau. You will be trusted to operate with independence to explore areas where longterm strategy has not yet been defined.

To be successful in this role you will need to have experience in digital marketing A/B testing and excel in looking at data to make recommendations. Furthermore you will be highly innovative and comfortable driving new programs from conception through in an ambiguous and fastpaced environment. You must be comfortable dealing with ambiguity be analytical and possess excellent problemsolving skills. You will have excellent verbal and written communication skills and excel in stakeholder relationship management. You will be passionate about your work see the strategic bigpicture while still remaining detailoriented and organized. You will bring 10 years of marketing background with experience in online retail and programmatic advertising and social marketing and be effective in managing and delivering large crossfunctional initiatives. Fluency in data systems (Tableau SQL) and Excel for selfservice data analysis purposes is a must.

Key job responsibilities
Create the go to market strategy for emerging and nacsent content sources (video creator content Gen AI etc).
Work crossfunctionally with engineering to develop new automated programs from end to end.
Define experiment learning agendas and optimize campaign set ups to drive meaningful insights.
Define the metrics and processes needed to standardize the management of advertising campaigns.
Work directly with social networks to launch new product betas and explore marketing potential.
Design and carry out wellstructured experiments (including tracking measuring and reporting).
Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.


6 years of professional noninternship marketing experience
Experience building executing and scaling crossfunctional marketing programs
Bachelors degree
Experience communicating results to senior leadership
Proficiency with Excel or Tableau (data manipulation macros charts and pivot tables)

MBA
Experience managing external partners to develop marketing programs
Demonstrated ability to work crossfunctionally with engineering design and project management counterparts to deliver online products/services.
Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions recommendations and actions.
Strengths in problem solving issueresolution ability to work in a deadlinedriven work environment attention to detail and ability to multitask.
Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.