Licensing Manager
Licensing Manager
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Job Description
At Polaris Inc. we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are and we create incredible products and experiences that empower us to THINK OUTSIDE.
JOB SUMMARY
The Licensing Manager role plays a crucial role in driving the growth of the licensing business for the Polaris family of brands a strategic priority that boosts both EBITDA and brand awareness. As the first dedicated role in this area this individual will be instrumental in successfully achieving our growth plans by supporting licensing partners and internal stakeholders. The Licensing Manager is responsible for developing and executing licensing strategies to drive revenue growth and enhance brand visibility while managing relationships with licensing partners and ensuring the delivery of highquality brandappropriate products to the right retail marketplaces.
ESSENTIAL DUTIES & RESPONSIBILITIES
Strategy Development & :
- Develop a comprehensive licensing strategy in partnership with PG&A and other business units (SBUs) that integrates with channel and category strategy.
- Lead the of licensing strategies to drive revenue growth and brand visibility.
- Identify scope and support the shift from internal Polaris spend to Licensee spend where aligned with channel strategy. Embed licensing into the product development process (PDP) for consideration as a complement to new product launches.
- Collaborate with internal teams including marketing product development and sales to ensure cohesive brand representation.
- Identify and secure new licensing opportunities that align with the brands strategic goals.
- Monitor market trends and competitor activities to identify new licensee opportunities and threats.
Licensing Relationship Management:
- Assist in the management of licensee contract development by facilitating dialogue and getting signed agreements between the Licensing Agency Legal and SBU owners.
- Manage relationships with existing licensing partners to ensure compliance and optimize performance.
- Negotiate licensing agreements and contracts to ensure favorable terms and conditions.
- Connect Licensees with internal partners to drive the continuous growth of the licensing business.
Product/Collateral Excellence:
- Direct approval of all retail products packaging and marketing materials. Partner with Licensing Agency Licensees and internal partners to seek necessary opinions and signoffs.
- Oversee the development and launch of licensed products ensuring they meet brand standards consumer expectations and comply with relevant laws and regulations.
- Ensure all licensed products are marketed effectively and reach the appropriate retail channels.
Business Reviews & Budget Management:
- Host quarterly business reviews with the Licensing Agency and Polaris Management. Own preparation for LRP Budget Quarterly Reviews and Strategic Plans.
- Plan for and track agency spend for trade shows T&E vs. budget. Handle travel approvals expense verification and payment processing.
- Track and report on licensing performance metrics providing insights and recommendations for improvement.
QUALIFICATIONS
- Bachelors degree in Business Finance or related field required
- 7 years of experience in licensing product management merchandising sales or marketing field
- Proven track record of successfully managing licensing programs and partnerships
- 3 years of experience developing strategy including market analysis brand positioning and value assessment
- Strong interpersonal skills with the ability to influence and collaborate with internal and external partners
- Strong ability to communicate effectively (verbal & written) and build relationships
- Ability to work collaboratively with crossfunctional teams and across a matrixed organization
- Highly motivated and resultsdriven with a proactive approach to achieving goals and driving project completion
- Proven ability to quickly adapt to new information and changing environments continuously seeking opportunities to problemsolve learn and improve (i.e. learning agility)
- Experience with contract negotiation and contract management
- Knowledge of retail and distribution channels within the powersports industry is preferred
- Basic financial acumen and basic knowledge of intellectual property law
- Proficient in Microsoft Office suite (Excel PowerPoint Teams Word)
WORKING CONDITIONS
- Fastpaced dynamic culture in an office environment
- Based out of Polaris Bass Creek office (Plymouth MN location)
- No travel needed
- May need to lift up to 30 lbs. on occasion as samples are reviewed
The pay range for Minnesota is $108000 to $151000 per year. Individual salaries are determined through a wide variety of factors including but not limited to education experience knowledge skills and geography.
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To qualify for this position former employees must be eligible for rehire and current employees must be in good standing.
We are an ambitious resourceful and driven workforce which empowers us to THINK OUTSIDE. Apply today!
At Polaris we put our employees first by offering a holistic approach to their health and financial wellbeing. Polaris is proud to offer competitive compensation including a marketleading profitsharing plan that is fundamental to our payforperformance Polaris employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generousmatching contribution to 401(k) financial wellness education and consultation to plan for their financial future. In addition to competitive pay Polaris provides a comprehensive suite of benefits including health dental and vision insurance wellness programs paid time off gym & personal training reimbursement life insurance and disability offerings. Through the Polaris Foundation and our Polaris Gives paid volunteer time off we support employees who actively volunteer their time efforts and passions to improve the health and wellbeing of the communities in which they live play and work. Employees at Polaris drive our success and are rewarded for their commitment.
About Polaris
As the global leader in powersports Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris highquality product lineup includes the Polaris RANGER RZR and Polaris GENERAL sidebyside offroad vehicles; Sportsman allterrain offroad vehicles; military and commercial offroad vehicles; snowmobiles; Indian Motorcycle midsize and heavyweight motorcycles; Slingshot motoroadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats including industryleading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts garments and accessories. Proudly headquartered in Minnesota Polaris serves more than 100 countries across the globe.
EEO Statement
Polaris Inc. is an Equal Opportunity Employer and will make all employmentrelated decisions without regard to race color religion creed sex sexual orientation gender identity national origin age disability marital status familial status status with regard to public assistance membership or activity in a local commission protected veteran status or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process or otherwise need assistance or an accommodation in the recruiting process should contact Human Resources ator.To read more about employment discrimination protection under U.S. federal law see:Know Your Rights: Workplace Discrimination is Illegal (eeoc).
Required Experience:
Manager
Employment Type
Full-Time
