Director Product Marketing
Director Product Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Circle is a financial technology company at the epicenter of the emerging internet of money where value can finally travel like other digital data globally nearly instantly and less expensively than legacy settlement systems. This groundbreaking new internet layer opens up previously unimaginable possibilities for payments commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure including USDC a blockchainbased dollar helps businesses institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.
What youll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization were expanding into some of the worlds strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder Mindfulness Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
What youll be responsible for:
We are looking for an experienced Product Marketing leader who is passionate strategic and intensely customerfocused. In this role you will define the vision and lead the strategy positioning and messaging for new and existing products ensuring they resonate with diverse audiences partners and use casesall driving business growth.
As a key leader you will collaborate crossfunctionally with product management marketing communications business development executive leadership external partners and customers. The ideal candidate has extensive experience partnering with product teams and thrives in creative and technical environments translating complex solutions into compelling marketready narratives.
You will play a pivotal role in shaping Circles roadmap leveraging competitive intelligence product positioning and gotomarket strategies to execute highimpact launches that accelerate our business and strengthen our market position.
About the team
The Circle Product Marketing Management (PMM) team is at the forefront of shaping our payment solutions ensuring they meet the evolving needs of customers and partners worldwide. Collaborating with key stakeholders across the company the team continuously refines our offerings based on market insights emerging opportunities new product developments and strategic global partnerships.
This team works closely with pricing teams to ensure our product positioning is deeply rooted in value delivery across the network. They also lead competitive analysis at the product platform and network levels strengthening Circles brand perception and market differentiation.
Specifically the team is responsible for our core products solutions and expanding global partnerships. Through strategic and datadriven decisionmaking they drive innovation and growth reinforcing Circles leadership in global liquidity solutions.
You will aspire to our four core values:
Multistakeholder you have dedication and commitment to our customers shareholders employees and families and local communities.
Mindful you seek to be respectful an active listener and to pay attention to detail.
Driven by Excellence you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence that you do not tolerate mediocrity and you work intensely to achieve your goals.
High Integrity you seek open and honest communication and you hold yourself to very high moral and ethical standards. You reject manipulation dishonesty and intolerance.
Key Responsibilities:
Build lead and mentor a highperforming team of product marketers focused on delivering customercentric solutions.
Collaborate crossfunctionally with product managers marketers leadership and customerfacing teams to develop position and launch products globally.
Drive gotomarket excellence overseeing market validation messaging positioning and launch to maximize adoption and impact.
Develop datadriven insights that inform and refine product and marketing strategies ensuring alignment with customer needs and business goals.
Craft compelling narratives and packaging to drive customer engagement differentiation and longterm growth.
Empower sales & partnerships by creating training programs customerfacing content and partner enablement assets that support revenue and adoption.
Lead competitive intelligence efforts providing indepth analysis and strategic positioning to ensure Circle stays ahead of the competition.
Steer highimpact strategic initiatives driving crossfunctional projects that shape the companys direction and market influence.
Key Qualifications & Attributes:
Growth mindset & agility You embrace learning adapt quickly and execute with speed and iteration. You excel in unstructured environments bringing clarity and direction to ambiguity.
Strategic thinker & handson leader You seamlessly shift between bigpicture strategy and tactical setting a strong example for your team.
Proven industry expertise 10 years of experience in traditional finance payments DeFi or crypto (required).
B2B product marketing leadership 5 years of experience leading a product marketing function with demonstrated progression in a B2B organization (required).
Track record of impact Direct product marketing experience with a history of driving rapid growth and adoption of innovative technologies.
Technical acumen & market insightA deep understanding of platform services businesses with the ability to navigate and articulate complex technical concepts.
Team builder & mentor Proven ability to develop coach and scale a highperforming diverse and global Product Marketing team to achieve results.
Executive presence & stakeholder influence Ability to build strong relationships influence crossfunctional teams and align stakeholders at all levels.
Compelling communicator & storyteller Exceptional written and verbal communication skills with the ability to craft compelling narratives that showcase Circles vision and value to customers and prospects.
Circle is on a mission to create an inclusive financial future with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors including but not limited to: relevant experience skill set qualifications and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. Additionally Circle participates in the EVerify Program in certain locations as required by law.
Should you require accommodations or assistance in our interview process because of a disability please reach out tofor support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
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Required Experience:
Director
Employment Type
Full-Time
