Brand Manager Oncology
Brand Manager Oncology
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Job Description
We are looking for a new member of the team as we are expanding our portfolio...
Describes the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patientcentric strategies within AbbVie business code of conduct policies and all applicable laws and regulations.
Responsibilities
- Consistently applies and uses all data analytics to track market dynamics thoroughly to identify current and future areas of opportunity; make markets not only respond to markets
- Works effectively within the matrix including the IFT and BT as appropriate; proactively represents functional and IFT interests collaborate with Brand Team and InField Team members facilitate crossstakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments to determine brand positioning to deliver high quality programs to attain market share and market sales goals
- Guide the design and implementation of all marketing activities and include innovative marketing tactics traditional and nontraditional partnerships multichannel opportunities and multistakeholder initiatives in order to meet strategic brand objectives.
- Works dynamically across multiple channels adjusting channel choice and tailoring content and messages/medical discussion topics appropriately to meet evolving customer needs
- Lead the development of marketing inputs to Strategic Brand Plan consolidate the 1year Tactical Brand Plan and coordinate preparation of the LongRange Plan to drive brand success.
- Prepare forecast (sales and promotional investments) monitor brand KPIs manage and hold promotional budget track measurements for all marketing activities in order to achieve or exceed brand plan objectives
- Ensure all infield materials strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives.
- Keep regular Infield teams training with marketing messages. Work closely with InField team (if applicable) to meet their needs communicate strategy and service their issues.
- Identify areas for own development and work with management to pursue
- Other duties as assigned by manager
Qualifications :
- Relevant university degree
- Relevant 35 years of experience with proven track record of success in marketing within biotech/pharmaceutical industry (preferably in Oncology / Hematology)
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead motivate and coordinate cross functional teams
- Solid working knowledge of healthcare environment and evolving landscape
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Solid knowledge on finance principles and processes
- Croatian & English language proficiency verbally and in writing (for all nonEnglish speaking countries)
Key Stakeholders
External: Health Care Professionals Key Opinion Leaders payers agencies
Internal: Infield teams Brand Team Brand Team Leader Area Commercial Affiliate Management Team
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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No
Employment Type :
Fulltime
Employment Type
Full-time
