Field Brand Manager Oncology Solid Tumor
Field Brand Manager Oncology Solid Tumor
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Job Description
As Field Brand Manager you are part of a high performing crossfunctional In Field Team and you report to the Commercial Lead Solid Tumor for Scandinavia.
You are responsible for tactical built on the Solid Tumor brand strategy. You have an important informal leadership role of the cross functional team where energy is strong and the level of competence is high.
You will gather market insights and customer experience to ensure that the In Field Team can focus and deliver on customer and patientcentric strategies and tactics. Navigate the matrix to ensure appropriate shared goals and KPIs are set in the In Field Team.
As a Field Brand Manager in our team you will play a significant role in the strategic and operational planning and implementation of initiatives to ensure successful development of our brands. In collaboration with the crossfunctional team as well as external key stakeholders develop and lead initiatives that aim to increase standard of care within Oncology and maximize opportunities within the existing tender structure.
You are also responsible for building new relations with key stakeholders as well as maintaining existing relations such as external experts and decision makers. In this role you will also be involved in development of local messages and materials.
Highlighted Key Responsibilities:
- Lead and drive strategic account management to execute brand strategies and fulfil business potential.
- Ensure sales and business potential through tactical planning and followup with HCPs.
- Capture customer insights to navigate strategies and tactics
- Sales analytics
- Segmentation and targeting
- Call planning in collaboration with the IFT
- Responsible for the development and maintenance of engagement plans across the IFT
- Ensure communication from IFT to BT to navigate BT strategies
- Share customer insights
- Competitive intelligence
- As the IFT Lead set the framework and lead the collaboration in the IFT
- Lead the IFT Account Planning / engagement process
- Navigate the matrix to ensure appropriate shared goals and KPIs are set
- Develop marketing initiatives to ensure implementation of BT strategies and customer needs building on challenger and develop local campaigns and materials
Qualifications :
Qualifications:
- Bachelors degree biological sciences pharmacy business related field or equivalent
- Broad based businessoriented understanding of sales and marketing with strong business acumen.
- Proven Track record of at least 5 years of successful sales in a hospital setting
- Indepth understanding of and ability to drive account management on an individual regional and national level
- Ability to lead motivate and coordinate cross functional teams
- Ability to handle multiple tasks at a time
- Project management experience due diligence coordination
Additional Information :
Location: Sweden
Travel: The role has responsibility to cover Sweden but some Travel is required across the Nordics and for congresses.
Application Process: If you are ready to make a difference on an exciting launch product please apply with your CV no later than 15th April 2025
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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No
Employment Type :
Fulltime
Employment Type
Full-time
