Senior Marketing Manager

The Senior Marketing Manager is responsible for developing and executing strategic marketing initiatives to enhance brand awareness drive revenue and optimize guest engagement. This role reports to the Associate Director of Marketing and collaborates in the of marketing activities including digital marketing social media advertising public relations and promotional campaigns.

The ideal candidate is a dynamic and creative leader with a strong background in marketing brand management and datadriven decisionmaking.

• Develop and implement comprehensive marketing plans to drive occupancy revenue and brand recognition.
• Collaborate with the Associate Director of Marketing to align marketing strategies with overall business goals.
• Oversee digital marketing efforts including SEO SEM email campaigns and social media strategies.
• Manage advertising and promotional campaigns across multiple channels ensuring brand consistency.
• Monitor market trends competitive analysis and customer insights to optimize marketing strategies.
• Prioritizes and assigns campaign responsibilities to marketing team based on overall goals
• Develops core strategies and initial campaign messaging for all marketing initiatives
• Track and analyze marketing campaign performance adjusting strategies as needed.
• Utilize data and key performance metrics (KPIs) to drive decisionmaking and optimize ROI.
• Work with the sales team to create targeted marketing initiatives that support revenue goals.
• Maintain brand integrity across all marketing and communication materials.
• Oversee content creation for digital and print assets including websites brochures and social media.
• Approves all materials deployed from marketing department
• Approves social media content calendars assets and strategies
• Sources selects and manages website vendors photographers and videographers
• Manages paid advertising (social PPC etc. in collaboration with ADOM DOSM and DORM and marketing budget
• Lead photo and video director
• Manages all vendor contracts and ad hoc purchases
• Manages overall departmental reporting and optimization strategies
• Oversees website creation and development
• Oversees all influencer partnerships and agreements
• Gathers and prepares content and copy needed to produce legacy event sales and rooms projects; shares final information with marketing team
• Optimizes digital presence and performance with SEO and content strategies
• Proposing and executing marketing plans that promote revenue growth and generation among key consumer segments while supporting the hotels brand positioning and image.
• Manages print production schedule and serves as marketing lead with internal partners

Team Leadership & Collaboration

• Collaborate crossfunctionally with sales operations and revenue management teams.
• Manage external vendors including print production designers agencies and content creators.

Qualifications :

Required Education and Experience

• Bachelors degree in marketing Business Hospitality or a related field
• 5 years of marketing experience with a strong background in digital marketing.
• Proven track record in developing and executing successful marketing campaigns.
• Strong knowledge of online and offline marketing channels including social media email marketing and paid advertising.
• Excellent communication leadership and project management skills.
• Experience working with CRM platforms Google Analytics and other marketing automation tools.
• Ability to analyze data identify trends and make datadriven decisions.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Preferred Experience

• Hotel Industry Marketing Experience
• Adobe Products Including Photoshop Premier Pro etc.
• Canva and Powerpoint
• GA4
• Content editing software
• Monday project management tool
• Sprout or other Social Media monitoring software

Additional Information :

Your team and working environment:
A team of Heartists that are committed to working together supporting each other and providing the best guest experience Feel Valued Feel Sparked We Are One

Our commitment to Diversity & Inclusion: 
We are an inclusive company and our ambition is to attract recruit and promote diverse talent

Why work for Accor
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.

By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit what you love care for the world dare to challenge the status quo! #BELIMITLESS

Remote Work :

No

Employment Type :

Fulltime