The Director of Partner Marketing oversees the strategy planning development and of all North American retail and carrier marketing programs to drive profitable growth and retention for the Allstate Protection Plans business. The Director is accountable for marketing plans at a senior leadership and senior business partner level and demonstrates flexibility to develop plans and lead others through uncertainty and change. They have expertise in analyzing business data trends and research/measurement inputs and translating them into marketing recommendations.
Responsibilities
- Provide strategic direction for the strategy planning development and implementation of integrated marketing communications to support partner programs and strategies offering solutions and recommendations to marketing leadership and business partners
- Work closely with our creative and communications team on the development of marketing and merchandising assets for all programs
- Effectively manage Marketing Manager who is responsible for daytoday project management briefs print production fulfillment and timelines
- Influence and contribute to strategic direction of senior leadership through formal and informal communication
- Accountable for partner program plans and results
- Cultivate business partner relationships with senior level leaders across the enterprise
- Influence future products/offerings by demonstrating consumer needs trends and competitive opportunities
- Be an expert marketing guide for business leads field team and our partners including creating and shares best practices (i.e. ecommerce selfcheckout etc.
- Oversee project budgeting and finance
- Expert development and implementation of complex integrated marketing communication programs including analyzing research/data inputs developing marketing strategy and marketing communication plan and determining and allocating resources required
Supervisory Responsibilities
- This job has supervisory duties (one Marketing Manager)
Qualifications :
- 4year bachelors degree (Preferred)
- 12 or more years of experience (Preferred)
- Experience in the retail industry (Preferred)
- In lieu of the above education requirements an equivalent combination of education and experience may be considered
Functional Skills
- Advanced ability to translate business objectives into action plans
- Advanced presentation development and delivery skills
- Advanced ability to write/edit plans and presentations
- Advanced experience using Microsoft suite including PowerPoint (must know how to create and present polished PPT decks to internal stakeholders/external clients)
- Advanced relationship interpersonal and negotiation skills
- Advanced strategic and analytical skills
Additional Information :
At SquareTrade youll have access to:
- Medical dental and vision coverage with network optionality to support our dispersed workforce
- HSAs and FSAs
- Open access to mental health benefits including 1:1 therapy coaching sessions and digital resources
- $75 monthly allowance to support selfcare and wellbeing
- Up to 4 company match into 401(k)
- Supportive leave policies including paid parental grieving and loss and domestic violence protected leaves
- Paid Time Off
- Work flexibility
- Talent shares
- Tuition reimbursement
- Learning opportunities
- Hybrid work arrangements
- $80 monthly internet connectivity stipend
- Various corporate perks and discounts
(California Only) Pursuant to applicable law SquareTrade estimates the possible base compensation for this role if hired in California to be within the following range: $150K $190K
The Team: is proud to be an Equal Employment Opportunity employer. We are committed to creating an inclusive work environment for all employees. We celebrate diversity and encourage applications from all qualified individuals regardless of race religion color national origin sex gender identity gender expression sexual orientation age marital status veteran status or ability status.
Thank you for your interest in a career at SquareTrade. Throughout your job search please be mindful of recruitment fraud.
Remote Work :
No
Employment Type :
Fulltime