Director Media

Opportunity at a Glance

The Media Director is responsible for the operations of the Paid Media Department including supervising a staff of marketing professionals owning a significant media budgets and developing strategies for paid media  activities as well as working with various institutional management levels. 

The ideal candidate will combine a datadriven approach with creative thinking to develop implement and optimize highimpact advertising strategies across a diverse media ecosystem including linear TV CTV OTT audio outofhome Meta TikTok LinkedIn paid search affiliate marketing and more.  This candidate will have a deep understanding of marketing platforms measurement & experimentation methodologies and media enabling data flow ecology.

Responsibilities

• Develop and oversee a comprehensive media strategy that spans the marketing funnel aligning with Chamberlain Universitys objectives for brand growth lead generation applications and enrollment. 
• Drive alignment on annual quarterly and monthly media budgets and plans ensuring alignment with finance and marketing analytic forecasts and incremental ROI targets. 
• Lead the development and of testandlearn roadmaps to continually refine media and creative performance. Help drive cross functional alignment for test and learn priorities and outcomes. 
• Oversee media and creative testing to identify highperforming assets and inform future creative strategies. 
• Partner with media agency and data & analytics teams to continually provide more robust measurement frameworks for fullfunnel media performance and methodologies for attribution and channel optimization. 
• Partner with creative and web teams to ensure strategic media and content alignment fostering innovation in ad formats and storytelling.
• Act as the primary liaison between Chamberlain University and its media agency partner ensuring strategic alignment flawless and resultsoriented collaboration.
• Foster strong internal partnerships across marketing enrollment and analytics teams to ensure cohesive planning and .
• Interfaces with leadership from enrollment student services accreditation operations and finance as needed. 
• Responsible for helping hire train and manage a staff of marketing professionals. 
• Completes other duties as assigned.  
• Complies with all policies and standards

Qualifications :

• Bachelors Degree preferably in business or marketing required. 
• Masters Degree preferred.
• 10 years experience in a media  management position required.
• Education or healthcare experiences preferred.
• Experience owning substantial media budgets
• Experience working in a complex or matrix environment required.
• PC skills in Microsoft Office internet applications and various marketing programs.
• Ability to work in a fastpaced highly regulated environment.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders.
• Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.

Knowledge Skills and Abilities:

• Strong analytical skills with experience in fullfunnel measurement attribution modeling and optimization strategies.
• Strong familiarity with ad tech and media platforms including DSPs Google Ads Meta Ads Manager and analytic suites to analyze and visualize data. 
• Track record of structuring media and landing page experiments including multipanel and largescale match market.
• Ability to travel 10.

Additional Information :

In support of the pay transparency laws enacted across the country the expected salary range for this position is between $120205.94 and $210914.22. Actual pay will be adjusted based on jobrelated factors permitted by law such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health dental vision life and disability insurance
• 401k Retirement Program 6 employer match
• Participation in Adtalems Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: are also eligible to participate in an annual incentive program subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance.

Equal Opportunity Minority / Female / Disability / V / Gender Identity / Sexual Orientation

Remote Work :

No

Employment Type :

Fulltime