Marketing Science Senior Analyst
Marketing Science Senior Analyst
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$ 75000 - 100000
1 Vacancy
Job Description
As a Senior Analyst your curiosity never ends. The next question is always on your mind helping you to understand how marketing science fits in the big picture of a project. You bring 3 to 5 years of experience leading marketing science deliverables across a broad range of initiatives and focusing on at least two of the following areas: tracking and measurement implementation reporting data visualization testing and evaluation data integration or statistical modeling. You have experience using data analytics to recommend solutions to improve digital marketing performance enjoy collaborating with others and are capable of directly communicating business insights to clients through logical easy to understand stories.
You will:
- Build deep knowledge of client business make relevant recommendations identify actionable insights.
- Lead the ideation development and of measurement strategies and frameworks.
- Document data usage gather requirements and build/maintain dashboards to meet multiple teams needs.
- Support analytics tool implementation by defining implementing and validating tracking and data gathering strategies.
- Gather data through various media vendor platforms and ensure compliance with data governance protocols.
- Create and maintain databases and data systems ensuring completeness and accuracy of inputs and performing quality checks throughout.
- Challenge the status quo looking for ways to continuously improve.
- Provide work direction to associate analysts and analysts.
- Participate in code reviews coaching junior team members and improving data literacy within the organization.
- Occasionally contribute analytics content for pitch materials and RFPs (Requests for Proposal.
You have:
- Expertise in with at least two of the following: data architecture (ETL/data integration) automated data ingestion reporting data science and statistical programming testing and personalization data visualization analytics tool implementation.
- Experience with Python R SQL or other businessrelevant statistical programming language.
- Experience with one or more visualization platforms (Tableau PowerBI Datorama etc.
- Experience with website measurement; either Google Analytics or Adobe Analytics including tag management platforms (GTM Adobe Launch Tealium etc. and one or more testing platforms (Optimizely Adobe Target Monetate etc.
- Strong verbal and written communication skills attention to detail and high standard of output.
- Problemsolving skills: the ability to thrive in the face of ambiguity and move projects forward by actively removing barriers and defining next steps.
- Media/Marketing:
- An understanding of the media landscape ability to determine which channels are most appropriate based on business objectives and experience using the data to make recommendations.
- An understanding of how Search Engine Optimization (SEO) works alongside other channels and experience analyzing it.
Our new hires & employees are the future of our organization and we want to set you up for longterm success. In an effort to do so we expect our team to work from an office a minimum of 3 days a week.
Salary Range
$75000 $100000 USD
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status. If you are an individual with disabilities who would like to request an accommodation please reach out to .
We are committed to fostering diversity equity and inclusion within our candidate pools.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmassand. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:
Senior IC
Employment Type
Full Time
Key Skills
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