SEO Director Growth and Transformation
SEO Director Growth and Transformation
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$ 130000 - 180000
1 Vacancy
Job Description
*This role can be filled remotely OR on a hybrid schedule based in our Fort Mill SC Headquarters or our NYC Office (Tuesday through Thursday) with fully remote days (Mondays and Fridays each week).
Red Ventures Growth and Transformation vertical is seeking an experienced Director of Search Engine Optimization (SEO) to help drive organic growth. As a Director of SEO youll lead a team of growth marketing analysts and fully own the development of your businesss short and longterm strategy for leading financial institutions.
Being a SEO Director at Red Ventures allows you to work alongside an expert Editorial team advanced Engineers and a worldclass Design team to create a robust SEO strategy to drive brand visibility. As SEO Director you will have the autonomy to build a strategy and work with internal product teams to develop tooling to support that strategy & learn faster. An SEO Director is an integral part of a successful marketing strategy.
What Youll Do:
- Own the organic strategy and performance of one of our client businesses and lead a team of 15 growth marketing analysts with varying experience levels.
- Analyze organic search landscapes to find opportunities that drive valuable traffic and bottomline value for the business in collaboration with our experience and business teams.
- Test innovate and build custom solutions with our worldclass digital marketing data science and big data talent.
- Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels
- Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture rank position and full funnel visibility to conversion and P&L metrics.
- Keep our sites and pages technically optimized for mobile users and search performance including information architecture schema management semantic HTML page speed and other components of crawling and indexing performance.
What Were Looking For:
Growth Marketing Thought Leadership:
- A selfstarting proven performer with at least 5 years of experience in SEO. A proven leader and developer of talent with a track record of driving strong performance and growth from your team.
- Always curious with strong communication skills confidence and the ability to work with a variety of crossfunctional teams.
- Passionate about innovating in organic search dont accept theories at face value and enjoy testing to prove the effectiveness of tactics.
- A frequent reader of SEO journals and newsletters. Stays close to industry trends. Opinionated about the longterm direction of organic search and can translate it into strategy.
- Deeply familiar with Googles quality rater guidelines Google Search Central blog and SEO starter guides documentation and the like.
- Diligent in tracking your competitive landscape.
- Capable of identifying emerging competitor tactics changes to the SERP and themes from algorithm updates and can proactively and quickly adapt strategy.
- Innovative thinking around using AI to improve team efficiency on monotonous tasks.
- Interested in full funnel testing and page optimization bringing in traffic through organic search onpage multivariate testing to optimize revenue per session.
Technical SEO Expertise:
- Ability to work within Content Management System (CMS) like Wordpress and Storyblok
- Ability to collaborate with Bankrates Engineering to improve the CMS.
- Familiar with the Scrum Agile Framework of software development.
- Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables.
- Very comfortable working with data using tools Google Analytics Looker Studio Google Tag Manager and similar reporting platforms.
- Ability to optimize SQL Queries or willingness to learn.
- Basic ability to work with HTML CSS and JS as it relates to SEO.
- Familiar with several SEO Suites and tools including: Ahrefs SEMRush SEOClarity Botify Google Search Console and Screaming Frog.
- Excited to learn how to utilize several proprietary inhouse tools for audience identification and multivariate testing.
CrossFunctional Collaboration:
- Comfortable working with business leaders in forecasting budgeting sensitivity analysis and business modeling.
- Innovative onthespot creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring interpreting and making fastpaced decisions based on large volumes of sales and marketing performance data.
Compensation:
- USA Compensation Range: $130000 $180000
- Enrollment in Red Ventures Long Term Incentive Plan (Equity).
Perks and Benefits:
- Unparalleled Experience:
- 1:1 Coaching and Stretch Assignments early in your career
- Robust L & D Offerings
- Global Peer Network for more seasoned talent
- World Class Mental Wellness:
- Access to Free Therapy Sessions and Emotional or WorkLife Counseling Sessions for all US Employees and Family Members
- Free Calm Subscription
- Family Support Planning and Fertility:
- Support for every unique path to parenthood including fertility egg freezing adoption surrogacy parental bonding and more.
- Medical Dental Vision Health Insurance Coverage
- Life Insurance
- Short and LongTerm Disability Insurance
- Flexible Spending Accounts
- 401k with Match
- Employee Assistance Program
- Hybrid Schedule Generous Paid Time Off (PTO):
- Onsite Collaboration and Work From Home (WFH) Days
- Holiday Pay
- Winter Week: Company Recognized Holiday between Christmas and New Years
- OnSite Perks:
- Full Gym and Yoga Studio
- Free Fitness Classes
- Tennis Courts
- Pickleball Courts
- Indoor Basketball Court
- Onsite Chefs and Baristas $1 Lattes!
- Frequent Community Events and Celebrity Guest Speakers
- Inclusive Benefits: Perfect Score in 2024 from the Human Rights Campaign (HRC) for outstanding efforts in promoting LGBTQ equality within the workplace.
Who We Are:
Founded in 2000 Red Ventures (RV) is home to a diverse portfolio of industryleading brands and businesses strategic partnerships and proprietary technology including Bankrate Lonely Planet The Points Guy BestColleges and more. Together RV helps millions of people worldwide make lifes most important decisions accelerates digital adaptation and innovates the online consumer experience by improving every step of the consumer journey from first discovery of information throughout the decisionmaking process to transactions. Headquartered south of Charlotte NC Red Ventures employs thousands of people across the US and Puerto Rico with international offices in the UK and Brazil. For more information visit https://redventures and follow @RedVentures on social platforms.
At Red Ventures we believe diverse inclusive teams are better. To help you better understand our core values and beliefs we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
We offer competitive salaries and a comprehensive benefits program for fulltime employees including medical dental and vision coverage paid time off life insurance disability coverage employee assistance program 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a persons merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process please contact .
If you are based in California we encourage you to read this important information for California residents linked here.
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Required Experience:
Director
Employment Type
Full Time
