Lifecycle Marketing Manager Blink

Blink (part of Amazon Devices) is looking for a datadriven customerobsessed marketing manager to drive scaled email marketing campaigns globally. In this role you will be responsible for defining and executing the vision for email marketing strategies and campaigns. This role will have endtoend ownership of subscription campaigns including automated flows and promotional emails from strategy to with a strong foundation in ecommerce best practices.

This is a critical role on our marketing team as we look to scale acquisition engagement and retention efforts for Blink. This role will manage acquisition email campaigns across Sonar and Braze including prospecting TPR Marquee and retargeting campaigns. They will manage device launch campaigns prospecting and campaign management. They will aim to become an Amazon Email Bar Raiser acting as the SME for all awareness acquisition and conversion email programs working with Developers Creative Product and Business Development.

Key job responsibilities
Own email marketing campaigns from beginning to end from gathering of requirements design and development to testing launch and reporting
Generate onbrand bestinclass content tailored to appropriate customers
Leverage Braze Sonar and other email tools to increase performance
Build email programs and execute campaigns that drive awareness engagement and revenue
Work with stakeholders to build campaigns that inform customers of launches promotions news and events
Create and test campaigns and templates that align content to customer preferences
Analyze report on and optimize against key metrics including CTR open rates revenue lift and engagement
Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
Develop and lead an annual email marketing plan to align on key growth areas maintain a project schedule and make it visible to leadership
Gain subject matter expertise in customer pain points and deliver proactive solutions
Research and develop an iterative testing strategy to gain insights and continuously improve the customer experience
Work with marketing content design product support engineering and leadership to align channel initiatives with business goals
Analyze cohorts and segment effectively to drive growth
Track email best practices industry trends and make proactive recommendations

A day in the life
This roles primary focus will be to build and execute email marketing strategies and campaigns to enhance the customer experience and drive growth for our business. The ideal candidate has experience leveraging data to gain insights and solve problems an eye for design experience with content strategy and technical email development skills.

You will bring your proven creative analytical and strategic capabilities to imagine develop plan implement and optimize compelling campaigns that deliver results.

You think strategically and execute flawlessly. You understand data workflows customer segmentation automation and personalization ecomm and consumer marketing and testing best practices.

You earn trust with key stakeholders across multiple teams and are excited to test and learn in a datadriven environment. You work autonomously yet enjoy collaboration handle multiple largescale initiatives and deliver results that raise the bar.

5 years of professional noninternship marketing experience
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
5 years experience developing email and inapp marketing campaigns (including automated flows) from concept to completion; including testing sending and reporting

Experience managing external partners to develop marketing programs
Experience with Braze and Sonar

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98200/year in our lowest geographic market up to $179600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.