Digital Marketing Planner Shopbop
Digital Marketing Planner Shopbop
Posted on :
15-03-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 70900 - 151700
Vacancy
1 Vacancy
Posted on :
15-03-2025
Job Description
Shopbop an Amazon subsidiary is looking for a meticulous and diagnostic Digital Marketing Planner to own forecasting reporting and Digital Marketing analytics. This role will provide analytical and technical expertise to the broader marketing organization delivering marketing channel insights & trends while streamlining current processes. The right candidate is proactive reliable and highly organized with the ability to excel in a fast paced environment. The candidate will collaborate across teams and support the creation of an environment that inspires performance excellence and bold ideas. This role reports into the Head of Digital Media.
Key job responsibilities
Owns and manages the forecasting and budgeting of Digital Marketing activities working in tandem with channel owners finance agency and merchandise partners.
Oversees marketing budget and communication of forecasts and strategies to business leadership identifying when strategies are off track.
Responsible for Digital Marketing reporting inclusive of weekly business reviews monthly business reviews annual reviews and ad hoc requests.
Partner with Head of Digital Media and other channel partners to develop a test and learn agenda providing insights results and ideas to improve performance.
Identify and develop opportunities to streamline forecasting and reporting creating efficiencies while maintaining accuracy.
Responsible for development of measurement methodology across mid to upper funnel campaigns to track effectiveness of these efforts.
Support onboarding and maintenance of MMM with agency support.
Advocate for Digital Marketing team with analytics and tech on high priority objectives and urgent issues.
Lead training for junior team members for reporting and basic forecasting needs.
67 years of work experience in planning or analytics
Strong communicator with excellent verbal and written presentation skills
Experience with analytical and database tools
Understanding of digital marketing programs
Strong interpersonal partnership and management skills
Excellent project management capabilities including multitasking prioritization and organization skills
Advanced Microsoft Excel and Office skills
Bachelors degree
Masters degree in a quantitative field such as Marketing Finance Statistics or Economics
Working knowledge of SQL or other database querying languages
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Key job responsibilities
Owns and manages the forecasting and budgeting of Digital Marketing activities working in tandem with channel owners finance agency and merchandise partners.
Oversees marketing budget and communication of forecasts and strategies to business leadership identifying when strategies are off track.
Responsible for Digital Marketing reporting inclusive of weekly business reviews monthly business reviews annual reviews and ad hoc requests.
Partner with Head of Digital Media and other channel partners to develop a test and learn agenda providing insights results and ideas to improve performance.
Identify and develop opportunities to streamline forecasting and reporting creating efficiencies while maintaining accuracy.
Responsible for development of measurement methodology across mid to upper funnel campaigns to track effectiveness of these efforts.
Support onboarding and maintenance of MMM with agency support.
Advocate for Digital Marketing team with analytics and tech on high priority objectives and urgent issues.
Lead training for junior team members for reporting and basic forecasting needs.
67 years of work experience in planning or analytics
Strong communicator with excellent verbal and written presentation skills
Experience with analytical and database tools
Understanding of digital marketing programs
Strong interpersonal partnership and management skills
Excellent project management capabilities including multitasking prioritization and organization skills
Advanced Microsoft Excel and Office skills
Bachelors degree
Masters degree in a quantitative field such as Marketing Finance Statistics or Economics
Working knowledge of SQL or other database querying languages
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Employment Type
Full-Time
Department / Functional Area
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