Sr Marketing Manager Paid Search SEM Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans artists and creators. From personalized music playlists to exclusive podcasts concert livestreams to artist merch Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode and top adfree podcasts included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited ondemand access to 100 million songs including millions in HD Ultra HD and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexaenabled devices. Join us for the opportunity to influence how Amazon Music engages fans artists and creators on a global scale.

We are looking for an experienced Sr Marketing Manager Paid Search (SEM) to join our Amazon Music team and help driving WW customer acquisition. You will define execute and measure Paid Search marketing from strategy to to drive scalable growth for the business. This marketing leader will be passionate about measuring ROI as well as a thinking big to develop capabilities to optimize SEM. This person will build highly impactful acquisition campaigns and test into white space opportunities. An entrepreneurial spirit a creative mindset for pushing boundaries and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.

Key job responsibilities
Take a leadership role in the planning management and of all Amazon Music SEM campaigns including but not limited to account setup development and implementation of strategies campaign structure budget management daily bidding and invoice management
Mentor team members to achieve targeted performance KPIs (CAC conversion) including optimizations and campaign troubleshooting
Closely manage project plans new build launch dates and delivery timelines to support seasonal drops and initiatives
Manage relationship with bid management software provider and other partners to optimize campaigns and help inform their product roadmap based on needs including rolling out new enhancements
Partner closely with crossfunctional teams such as Marketing Analytics Product Finance Engineering and Growth to drive best practices identify testing opportunities and develop roadmaps
Execute campaign optimization tactics (bidding ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.
Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
Launch new campaigns to support new product features (e.g. Podcast Amazon Originals Live Streams etc.
Develop the strategy for channel growth in emerging markets.
Derive critical insights from data (frontend performance metrics from search engine vendors and backend Amazon actions) and synthesize recommendations to deliver improvements to campaign performance.
Develop new strategies to drive increased acquisition through Amazon Music Unlimited Amazon Music Prime and Amazon Music Free.
Partner with strategic crossfunctional teams to support GTM plans for upcoming product launches

6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience communicating results to senior leadership
Experience building executing and scaling crossfunctional marketing programs
4 years experience using any of the following Paid Search management tools: Google Ads Editor Microsoft Ads Editor Kenshoo Marin Software QuanticMind Search Ads 360 (DoubleClick Search)
Google Ads Certified (GAP) and other SEM platforms certified
SEM/PLA bid management platform experience required
Experience with keyword analysis common keyword research tools

8 years in Paid Search (SEM) managing direct response or acquisition marketing campaigns with an international scope for a directtoconsumer subscription service or in the media & entertainment industry.
Demonstrated high level leadership and communication (written and verbal) skills to drive recommendations. Ability to articulate tradeoffs explain complex issues and communicate plans to senior executives
Timemanagement skills: ability to thrive in a fastpaced environment and to manage multiple competing priorities simultaneously making the necessary tradeoffs among customer experience scope and time to market.
Ability to use data and metrics to back up assumptions drive rationale discover root causes and identify opportunities.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112800/year in our lowest geographic market up to $186500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.