Associate Director Corporate Web Strategy
Associate Director Corporate Web Strategy
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The AbbVie Corporate Web Strategy & Governance team leads the marketing development of integrated corporate web channel experience strategies and web content and provides digital governance stewardship for AbbVies Corporate Marketing and Corporate Affairs organizations. We leverage our digital marketing subject matter expertise to create intuitive inclusive and seamless web experiences that inform engage and inspire exploration of AbbVies global impact to elevate AbbVies reputation mitigate risk and drive enterprise success.
The ideal candidate will exhibit an entrepreneurial mindset digital marketing leadership and an ability to influence internal stakeholders and external website owners across AbbVies corporate web ecosystem. The successful candidate will manage a complemented mix of brand and digital marketing strategy content strategy and web user experience responsibilities. They will serve as a marketing catalyst driving AbbVies digital transformation and will need to collaborate within a matrixed environment with internal and external partners. This includes the Corporate Marketing Brand Content Strategy and Social teams as well as Corporate Communications Global Therapeutics Communications & Public Affairs Corporate Responsibility & Global Philanthropy Corporate BTS Medical Regulatory Legal OEC Media Finance Operations Purchasing brand and digital agencies and technology partners.
This position is based at our headquarters in North Chicago following our hybrid model 3 days per week onsite).
Key Role Responsibilities
- Manages and supports corporate web and digital marketing strategies and tactics for AbbVies US and global affiliate corporate websites
- Develops marketing briefs project plans and oversees development anticipating and navigating potential barriers that may impact delivery
- Partners with Corporate Affairs counterparts and enterprise functions to identify marketing opportunities to support their priorities through corporate website strategies
- Informs and supports annual marketing planning and the abbvie strategy and roadmap helping to identify opportunities to optimize and advance web experiences for key audiences
- Informs and supports the Corporate Marketing brand and content strategies ensuring consistent creative and messaging pullthrough and optimal content discovery and engagement on the web
- Partners with Corporate BTS to articulate marketing business priorities and strategies enabling them to support us with platform optimizations innovations and solutions
- Leads manages or consults on user journey information architecture and user experience optimizations for corporate websites
- Supports the pullthrough of priority marketing web strategies experiences and platform optimizations to global affiliate and other AbbViebranded corporate websites
- Manages agency relationships forging collaborative partnerships with their Account Strategy Project Management Creative Measurement and Media teams
- Informs the development of research and marketing measurement plans including KPIs and other measures of brand reputational experience and performance success
- Utilizes analytics market trends competitive intelligence and audience insights to inform strategic marketing decisions recommendations and optimizations
- Informs Corporate Web team budgeting financial plans and forecasting to help ensure optimal investment allocation
- Leads or supports additional marketing initiatives as defined by the Sr. Director Corporate Strategy & Web Governance and plays a key SME role in supporting Corporate Affairs Future Fit initiatives
Qualifications :
- BS/BA in advertising marketing communications user experience design or relevant degree; MBA a plus
- 8 years of web digital brand and content marketing experience
- Experience leading or participating in annual marketing planning cycles with a proven ability to translate business priorities and insights into crosschannel marketing strategies and plans
- Ability to evaluate marketing creative and messaging to assess creative strategy alignment
- Adept at planning implementing and measuring paid (e.g. display native video SEM social) earned (e.g. SEO media outreach employee advocacy) owned (e.g. web social mobile) and sponsorship marketing initiatives
- Experience managing digital agencies and solutions teams delegating and leading them to deliver marketing initiatives that meet or exceed goals
- Established track record of leading or managing largescale highvisibility marketing projects of significant organizational impact delivering them on time and target to meet or exceed goals
- Strong analytical skills with the ability to lead or influence digital marketing research and measurement planning reporting and insight extraction
- Effective stakeholder and relationship management experience; able to interact and build trusted relationships across multiple levels in a matrixed organization
- Proven ability to lead and drive the integration of crossfunctional teams across various levels in a matrixed organization
- A digital marketers understanding and experience with enablement tools platforms and solutions (e.g. Adobe Experience Manager Google Analytics 4 Siteimprove Looker ASANA Knak)
- Experience presenting to and influencing midlevel and senior leaders across an enterprise
- Excellent communication and interpersonal skills
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
US & Puerto Rico only to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Fulltime
Employment Type
Full-time
