Vice President of Marketing Strategy - IGEN
Vice President of Marketing Strategy - IGEN
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Job Description
DIVISION:
IGENPOSITION SUMMARY
IGEN a division of U.S. Venture is a leading tax compliance software company trusted by industry leaders. Our tax compliance platform powered by a data engine gives you the complete toolkit for reducing redundancy and risk while managing tax compliance implications across the organization.We are seeking an experienced and dynamic Vice President of Marketing & Strategy to be an integral part to our senior leadership team & help shape and execute our ambitious growth initiatives. This role is at the center of revenue growth business strategy and strategic storytelling to all IGENs clients and stakeholders.
This position will be located at our Green Bay WI office with an option for remote work. Willing to assist with relocation upon request.
JOB RESPONSIBILITIES
- Develop a deep understanding of our customers and stakeholders to design and execute a comprehensive marketing and communication strategy aligned with company objectives.
- Contribute the gotomarket strategy ensuring alignment with sales product and customer success teams that drive sustainable and predictable ARR growth.
- Cultivate and guide a highperforming marketing team that contributes to revenue growth through storytelling marketing led growth and demand generation content marketing digital marketing and contributes to product marketing.
- Define and oversee key performance indicators (KPIs) to measure and optimize marketing effectiveness.
- Spearhead competitive analysis market research and customer insights to refine positioning and messaging.
- Promote PR and thought leadership initiatives to elevate the companys market presence.
- Lead category design efforts for Compliance Operations to differentiate our offering in the market tell the story of the problem our solutions solve & drive market leadership.
- Be IGENs Chief Storyteller developing and implementing brand storytelling and messaging strategies to enhance market differentiation promote brand positioning and drive customer engagement.
- Influence budget needs to execute our objectives and resource planning to maximize ROI on marketing initiatives.
- Leverage available data and drive data requirements to ensure effective datadriven decisionmaking that leads to market share and revenue growth.
- Optimize marketing automation and CRM systems to improve customer segmentation and lead nurturing strategies.
- Foster collaboration with the Product team using the Pragmatic Framework to ensure seamless integration of marketing initiatives with product development and innovation.
- Lead IGENs strategic planning efforts in coordination with the corporate strategy team.
- Collaborate with the rest of the executive team to shape companywide priorities and initiatives.
- Cultivate U.S. Ventures values while inspiring empowering recognizing and guiding team members
- Live our values of High Performance Caring Relationships Strategic Foresight and Entrepreneurial Spirit
- Find A Better Way by championing continuous improvement and quality control efforts to identify opportunities to innovate and improve efficiency accuracy and standardization
- Continuously learn and develop self professionally
- Support corporate efforts for safety government compliance and all other company policies & procedures
- Perform other related duties as required and assigned
QUALIFICATIONS
Required:
- 10 years of experience in B2B SaaS marketing with at least 5 years in a leadership role.
- Proven track record of bringing new products to market and driving revenue growth through demand generation digital marketing and brand strategy.
- Experience marketing to accounting professionals.
- Deep understanding of the SaaS sales funnel marketing automation and customer lifecycle management.
- Strong leadership skills with experience building and managing highperforming teams.
- Datadriven mindset with proficiency in analytics tools and performance tracking.
- Excellent communication storytelling and stakeholder management skills.
- Bachelors degree in marketing business or a related field.
Preferred:
- Experience in strategic planning and corporate development is a plus.
- Experience in Category Design and is a plus.
- Experience in marketing products to accounting professionals tax or compliance applications a plus.
U.S. Venture requires that a team member have and maintain authorization to work in the country in which the role is based. In general U.S. Venture does not sponsor candidates for nonimmigrant visas or permanent residencyunless based on business need.
U.S. Venture will not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed recruitment Master Service Agreement there will be no obligation to any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without an agreement U.S. Venture shall reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes including those submitted to hiring managers shall be deemed the property of U.S. Venture.
U.S. Venture Inc. is an equal opportunity employer that is committed to inclusion and diversity. We ensure equal opportunity for all applicants without regard to race color religion sex sexual orientation gender gender identity or expression marital status age national origin disability veteran status genetic information or other protected characteristic. If you need assistance or an accommodation due to a disability you may call Human Resources at .
Required Experience:
Chief
Employment Type
Full-Time
