Director Growth Marketing Americas
Director Growth Marketing Americas
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Job Description
Director Growth Marketing Americas
As our Director Americas Growth Marketing you will be the strategic owner of our Americas marketing plan responsible for developing executing and optimizing a comprehensive marketing strategy to drive demand awareness and generating significant pipeline growth. Youll lead a dynamic highperforming team responsible for field marketing accountbased marketing (ABM) virtual events and webcasts and specific regional marketing efforts in Public Sector and is a leadership position where you will collaborate with crossfunctional teams align marketing initiatives with broader business goals and ensure we continue to scale our presence in the cybersecurity space
About the Role
In this role you will:
Develop and drive a robust Americas marketing plan that aligns with the broader business objectives and growth targets supporting all Americas segments across Enterprise Strategic and Commercial Public Sector and LATAM. Be a champion and the voice for the Americas into and across allmarketing functions including interlocking with Global Demand Digital Channel and leadership peers in international markets
Build strong crossfunctional alignment with sales product channel and other marketing functional leaders to deliver against significant growth goals
Lead and mentor a highperforming team covering field marketing ABM virtual events/webcasts and regional initiatives; Foster a collaborative environment across marketing that empowers the team to deliver innovative impactful marketing campaigns that drive pipeline
Oversee and optimize field marketing efforts to drive demand generation account engagement and lead nurturing in key North American markets. Work closely with sales teams to execute localized campaigns and events including trade shows conferences and Rapid7 events.
Lead the NA ABM strategy to drive targeted outreach engagement and conversion for highvalue accounts across North America. Work with the sales team to develop personalized marketing initiatives and drive pipeline growth.
Own the strategy and of Rapid7s virtual events and webcasts ensuring they drive engagement education and lead generation. Optimize the digital experience to create meaningful interactions with prospects and customers.
Develop tailored marketing strategies for the Public Sector and LATAM regions to address specific market needs and regulatory requirements. Collaborate with regional sales teams to drive growth and awareness in these key verticals.
Set clear KPIs and track performance of all marketing initiatives. Analyze results and optimize campaigns for maximum ROI. Regularly report on key metrics and share insights with senior leadership.
Ensure consistent messaging and branding across all North American marketing channels. Maintain a deep understanding of Rapid7s products value propositions and customer pain points to create compelling marketing materials.
Manage the marketing budget for North America and ensure efficient allocation of resources across campaigns and initiatives. Balance shortterm needs with longterm growth goals.
The skills youll bring include:
8 years of experience in growth marketing demand generation or field marketing with at least 5 years in a leadership role.
Strong background in cybersecurity SaaS or B2B tech marketing is highly preferred.
Proven success in developing and executing multichannel marketing strategies across a variety of functions (field ABM digital etc..
Experience in Public Sector marketing and working with LATAM regions is a plus.
Strong leadership skills with experience managing crossfunctional teams.
Ability to inspire and motivate team members to achieve their best performance.
Exceptional collaboration skills to work with sales product and senior leadership teams.
Ability to think strategically while maintaining a focus on and measurable results.
Datadriven approach to decisionmaking and campaign optimization.
Excellent written and verbal communication skills.
Ability to present ideas strategies and results to senior leadership and external stakeholders.
Proficiency in marketing automation platforms (Marketo HubSpot etc. CRM tools (Salesforce) and web analytics platforms.
Deep understanding of demand generation lead nurturing and pipeline management.
We know that the best ideas and solutions come from multidimensional teams. Thats because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact please dont be shy apply today.
About Rapid7
At Rapid7 we are on a mission to create a secure digital world for our customers our industry and our communities. We do this by embracing tenacity passion and collaboration to challenge whats possible and drive extraordinary impact.
Here were building a dynamic workplace where everyone can have the career experience of a lifetime. We challenge ourselves to grow to our full potential. We learn from our missteps and celebrate our victories. We come to work every day to push boundaries in cybersecurity and keep our 12000 global customers ahead of whatevers next.
Join us and bring your unique experiences and perspectives to tackle some of the worlds biggest security challenges.
#LIRL2
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or any other status protected by applicable national federal state or local law.
Required Experience:
Director
Employment Type
Full-Time
