Overview
Leverage your Electric/Gas Energy Utility industry experience to inform educate and inspire Esri users and prospects in the Energy Utility Industry. Identify craft and execute marketing campaigns that support targeted goals and objectives. As an industry specialist you will research and report on financial technological and other factors that affect the Energy Utility market and collaborate with key internal stakeholders to help define execute and measure the Energy Utility marketing plan.
Responsibilities
- Assist Industry Managers in engaging with marketing sales products professional services international distributors education and partner teams to deliver campaign tactics successfully
- Support a regular cadence of content (such as webinars customer success stories eBooks social media blogs and more) that drives awareness demand and community
- Draw upon industry knowledge research writing and collaboration skills
- Prepare for manage logistics and personally engage in events such as conferences tradeshows seminars webinars and user group meetings
- Contribute to the growth of the Energy Utility community on social media and the Esri Community
- Work collaboratively with marketing staff to create manage and execute campaign tactics including effective internal communications to meet team goals
- Track campaign progress and proactively work with internal and external customers to move activities forward
- Prepare content using industry knowledge research and relationships including presentations StoryMaps eBooks blogs/articles technical papers web social media press and advertising
- Research evaluate and assist efforts on strategic industry positioning and gain validation by internal and external experts
- Develop deep GIS domain expertise and be responsible for providing industry expertise to support internal requests partner engagements and customer meetings
Requirements
- 5 years of experience working in the Energy Utility industry
- Knowledge of GIS and its application within the Energy Utility domain
- Excellent communication skills to include written verbal and presentation
- Highly organized strongly selfmotivated and have the ability to multitask activities with shifting priorities
- Quick learner with a positive attitude
- Strong decisionmaking problemresolution and creative thinking skills
- Team player with strong interpersonal skills
- Ability and willingness to travel
- Bachelors in engineering GIS geography or related field
Recommended Qualifications
- Familiarity with webbased business systems
- Masters in engineering GIS geography or related field
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Required Experience:
Unclear Seniority