Director Location-Based Experiences
Director Location-Based Experiences
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Job Description
Job Details
Description
Hybrid Work Model
Job Summary
SEGA is looking for an experienced professional in the LocationBased Experience entertainment category with a proven record of the strategic planning and of LBE programs for AAA brands.
Reporting to the head of Transmedia West Licensing & Partnerships the Director of LocationBased Experiences will help drive the strategic planning development and implementation of SEGAs immersive entertainment experiences business primarily but not limited to the Sonic the Hedgehog franchise. This position will play a key role in the development of the budding LBE business for SEGA by shaping fan experiences with SEGA brands and creating revenuedriving opportunities. This role will interface closely with SEGA teams in North America Latin America Europe and Japan. The position is partially remote requiring three days in our Burbank CA office.
Duties and Responsibilities:
- Business Development:
- Help identify and pursue opportunities for the Sonic brand in the LBE category primarily focusing on licenseout opportunities for the Sonic brand and other SEGA brands
- Develop compelling pitch materials (presentations concepts etc. demonstrating the strength of Sonic the Hedgehog brand and SEGA as a toptier entertainment company
- Help forecast revenue attendance and profitability helping management make datadriven decisions to launch SEGA LBE programs
- Research potential partners and lead comms to set up pitch meetings to key stakeholders
- Work with SEGA product development as needed on the creative development of program elements
- Strategic Leadership:
- Work with both the head of Licensing and Head of SEGA brands to develop the vision strategy and roadmap for locationbased entertainment projects.
- Identify market trends and innovative technologies to enhance SEGA LBE offerings
- Build relationships with brands that are likeminded and target similar consumers.
- Work with outside consultants as needed on longterm strategic planning
- Project Management:
- Lead crossfunctional team meetings in the planning development and of LBE projects to ensure all stakeholders are informed and supportive
- Work with partners to establish timelines budgets and performance benchmarks to deliver projects on time and within scope
- Manage vendor relationships contracts and external partnerships
- Crosscollaboration
- Works closely across many functional areas within the SEGA Transmedia team including Brand Marketing Animation Lore Games Production and many others.
- Working inoffice is an essential function of this requirement of facetoface interaction is in place to ensure effective supervision collaboration and teamwork. Inoffice attendance is required for the following reasons:
- For effective supervision of employees and our work product which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance which includes meetings to review work product deadlines and status.
- To foster communication and collaboration among team members which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas quick access to team members to enable collaborative problemsolving and stronger cohesion among coworkers and within teams.
- To enhance the sharing of information necessary to effective job performance and product creation.
- To enhance understanding of our stakeholders work and business needs facilitate a more seamless and organic workflow and ultimately increase efficiency and successful outcomes.
- Other duties as assigned.
Qualifications
Qualifications and Skills:
- 8 years of experience in entertainment hospitality or theme park business with 3 years in a leadership role
- Deep contact list within LBE across various players agencies associations (IAPPA TEA etc.
- Versed in feasibility studies and other important elements of LBE
- Proven track record of working with owneroperators to develop LBE projects.
- Bachelors degree in business entertainment hospitality or related field.
- Knowledge of Sonic the Hedgehog and Gaming and Entertainment IP in general
- Expertise in project management budgeting and team leadership.
- Creative vision with a deep understanding of guest engagement and entertainment trends.
- Technical knowledge of interactive technologies and immersive media is highly desirable.
- Ability to lead people build trust and has good persuasive skills ability to maintain confidentiality.
- Willing to conduct meetings with Europe and Japan at off hours
Required Experience:
Director
Employment Type
Full-Time
