Coordinator - Digitial Media

Why Ballys

Ballys Corporation is a global casinoentertainment company with a growing omnichannel presence currently owning and managing 15 casinos across 10 states a golf course in New York a horse racetrack in Colorado and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle UK further expands its international footprint and enhances its diverse entertainment offerings. It also owns Ballys Interactive International formerly Gamesys Group a leading global interactive gaming operator Bally Bet a firstinclass sports betting platform and Bally Casino a growing iCasino platform.

With 10600 employees the Companys casino operations include approximately 15300 slot machines 580 table games and 3800 hotel rooms. Ballys also has rights to developable land in Las Vegas post the closure of the Tropicana.

Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (Queen) the above portfolio is expected to be supplemented with four additional casinos across three states one of which will be an additional state that expands Ballys jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees and operations that currently include approximately 2400 slot machines 50 table games and 150 hotel rooms to the Ballys portfolio. Ballys will also become the successor of Queens significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).

The Role:

This position will serve foremost as a liaison between the corporate Digital Marketing department and property personnel responsible for aspects and elements influencing their online presence ecommerce social media interactive advertising and other initiatives related to web or mobile audiences. The Digital Media Coordinator will facilitate content development for social media posts website updates email marketing campaigns and mobile the Digital Marketing department provides resources strategic insights and services for the propertys overall online initiatives the Digital Marketing Coordinator will provide critical pieces as needed to accomplish objectives in online media ecommerce and web audience building. This person will help foster a growing social media audience coordinate creative assets as needed and ensure processes are in place for special promotions ecommerce inventory and special needs for soft dates as directed by revenue management or through collaboration with the corporate team.

Responsibilities:

• Coordinates the planning and of all property digital projects.
• Maintains regular social media presence and content postings.
• Ensures website / mobile content is up to date.
• Maintains online review responses.
• Takes direction from both property and corporate Digital Marketing dept to reach desired goals in online sales and audience.
• Graphic design work on all digital advertising and collateral projects
• Collaborates with property management and corporate on upcoming initiatives and objectives.
• Attends all property Marketing Meetings on a regular basis.
• Attends corporate Digital Marketing dept meetings with property leadership on a regular basis.
• Coordinates implementations for new technology processes and policies established by corporate.
• Research online opportunities as directed by property collaborates with corporate dept.
• Initiates new social media and online advertising paid placements with corporate dept.
• Assists in executions related to adjustments or new initiatives based on monthly online marketing report.
• Assists in the of physical promotions and events on the gaming floor as needed.
• Other duties may be assigned.

Qualifications

• To perform this job successfully an individual must be able to perform each essential duty satisfactorily.
• The requirements listed below are representative of the knowledge skill and/or ability required.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Whats in it for you:

Competitive Salary with annual performance reviews

Comprehensive health coverage plan that includes medical dental and vision

401(K)/ Company Match

Access Perks and Childcare discounts

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

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Required Experience:

IC