Sr Marketing Program Manager
Sr Marketing Program Manager
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Job Description
Description
The Senior Marketing Program Manager is a strategic role on the vertical marketing team responsible for helping determine vertical campaign/program strategy and for the management of all aspects of multifaceted marketing campaigns for the assigned vertical and product lines. Responsibilities include turning business objectives into marketing strategy and tactics by conducting research developing comprehensive content and campaigns and analyzing metrics. Collaboration with various marketing shared service functions as well as sales and other division leadership is important to the Marketing Managers ability to succeed.
Responsibilities
Guide team of marketing professionals to ensure key business objectives and marketing plans are executed with efficiency and accountability
Aid in the continuing development of team members and provide ongoing guidance training and direction in achieving the team and company objectives
Manage all aspects of multifaceted marketing projects and campaigns including multimedia direct marketing and advertising programs development of content related directly to a trade show or lead generating campaign and event promotion and coordination
Develop a comprehensive marketing strategy to achieve goals set by executive leadership sales leadership and marketing leadership.
Obtain product or service information by interviewing or requesting such information from necessary parties including internal division subject matter experts or clients
Develop innovative ways to communicate marketing messages including direct mail email web video and at trade shows and events
Collaborate closely with corporate marketing shared services departments such as brand management and campaign management to manage the production and of marketing projects and campaigns
Analyze metrics and results from marketing programs and provide ROI reports to marketing leadership
Maintain brand standards in all aspects of marketing projects
Ensure marketing messaging is consistent and drives the key messages in an impactful way
Oversee marketing staff as applicable.
Aid in the continuing development of staff members and provide ongoing guidance training and direction in achieving the team and company objectives
Qualifications
Bachelors degree in a related field orcomparable workexperience
At least 12years of marketingexperience
Experience in a leadership or management role
Strong writing skills and the ability to generate impactful marketing messages demonstrated through writing samples and references
Experience effectively managing a variety of marketing projects and timelines
Experience managing a variety of direct marketing video advertising collateral creation and web content projects
Strong skills in Microsoft Office (Word Excel Outlook and especially PowerPoint)
Knowledge of AP style
An excellent understanding of graphic applications image/media files web media/interactive marketing etc.
A positive attitude with a desire to go above and beyond expectations
Technology/software industry and public sector experience preferred
Trade show and or user conference experience preferred
Required Experience:
Manager
Employment Type
Full Time
