Social Media Intelligence Manager HYBRID
Social Media Intelligence Manager HYBRID
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Salary Not Disclosed
1 Vacancy
Job Description
McCormick Canada continues its long track record of growth and is a respected leader in the spice seasoning flavouring and specialty food industry. Our consumer products division serves retail grocery customers and emerging channels with Club House Billy Bee and McCormick products while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada. McCormick Canada is part of the world leader in spice and seasonings McCormick & Company Inc.
The Power of People is one of our five pillars. It has been the foundation for McCormicks success for decades. There is something inspiring about working at McCormick. We have created an unusually dedicated workforce by fostering a culture of respect recognition inclusion and collaboration based on the highest ethical values. Without our employees our success is not possible. Our commitment to our customers our consumers and our employees is unsurpassed.
Position Overview
The Social Media Intelligence Manager will leverage the power of social listening and analytics to identify consumer insights and evaluate marketplace opportunities for McCormicks 20 brands around the globe. They will mine through social listening data to create stories and meaningful actionable insights to be shared with key stakeholders across both the consumer and flavor solutions business. They will have the power to inform new product innovation content ideas and marketing campaigns that can drive the growth of the company.
Our ideal candidate has a proven experience using social listening tools to turn data into insights that are meaningful and digestible. They will be able to enhance McCormicks social intelligence capability by uncovering powerful insights and setting new standards and processes to enable actions from their insights. A proven multitasker the Social Media Intelligence Manager is comfortable handling multiple deadlines with delivering strong consistent work.
Key Responsibilities
- Social Listening & Reporting:
- Leverage social listening tools to create timely research on consumer insights marketplace trends and competitive analysis across all McCormick brands
- Leverage findings to create meaningful digestible recommendations and reports to be shared with key stakeholders
- Establish a proactive process for sharing critical insights and learnings across the organization
- Partner with other crossfunctional teams (SEO social media consumer affairs) etc. to create robust reports that tell a complete story
- Provide postcampaign wrapup reports that show the impact that our transformational marketing campaigns had on consumer conversation and sentiment
- Enable broader social listening capabilities across regions as part of the global marketing organization
- Strategic Partnership:
- Partner with key business leads on both the consumer and flavor solutions business to understand the business objective and priorities to enable more meaningful social listening reports
- Use insights to support teams on annual business plans and customer presentations
- Technologic Support
- Manage relationship with our social listening tool having ongoing touch bases with our support team and leading all contract discussions
- Remain abreast of technologies and emerging solutions that will shape social and digital analytics. Bring forward new capabilities that will advance the ability to learn in this space
Qualifications
- Bachelors Degree in Marketing Communications or related field
5 years of relevant experience with social listening social insights and/or consumer research. Preferably CPG
Experience using Brandwatch or similar social listening platforms to generate consumer insights and strategic brand recommendations
Experience writing Boolean logic and querybased searches
Strong storytelling experience though the creation and presentation of compelling PowerPoint decks
Strong understanding of the social media landscape dynamic of consumer conversation social best practices and digital analytics tools
Ability to work in fastpaced environment with complex data across multiple sources and brands
Detailoriented organized and deadline driven with ability to adapt in real time
Developed communication and diplomacy skills required to guide influence and convince others (internal and external)
Creative innovative thinker who is not afraid to bring new ideas to the table
History of high performance.
Strong analytical and problemsolving skills.
Demonstrates a bias toward action.
Ability to resolve issues in a variety of complex situations.
#LINP2
Throughout the selection process accommodations for applicants with disabilities are available upon request. Please notify H.R. if required.
Required Experience:
Manager
Employment Type
Full Time
