Social Media Manager
Social Media Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Title: Social Media Manager
Location: New York City NY
Department: Marketing
Reports To: Marketing Director
Job Overview:
Kate McLeod is seeking a deeply socialnative highly creative Social Media Manager who lives and breathes digital culture. Youre not just on social mediayou understand it. You spot trends before they hit the mainstream thrive in fastmoving feeds and know how to turn ideas into scrollstopping content. This role is responsible for developing and executing our social strategy owning community management and creating highperforming content that drives connection conversation and conversion.
In addition to creating content and managing channels this person will liaise directly with influencers and creators to develop brandright partnerships and cocreate content that feels fresh fun and aligned with our aesthetic. Youll be the voice of Kate McLeod across our platforms and will play a key role in cultivating and nurturing our growing community.
Objectives:
Increase follower growth across key platforms
Drive meaningful engagement and community interaction
Grow traffic and conversion from organic social media
Key Responsibilities:
Social Media Strategy & Channel Ownership
- Develop and execute a compelling platformnative social media strategy for Instagram TikTok and emerging channels
- Own the content calendar aligning weekly and monthly plans to brand campaigns product launches and cultural moments
- Track platform trends and innovations to ensure our content stays relevant and differentiated
Community Management
Lead all community engagementrespond to DMs and comments foster conversations and act as the brands voice in real time
Build strong relationships with our most loyal followers brand fans and customers
Monitor sentiment and surface insights from the community to inform content and product direction
Content Creation & Production
Capture photo and video content (primarily on iPhone with occasional use of professional equipment depending on experience)
Be comfortable both behind and in front of the camera; act as onscreen talent when needed
Edit and produce platformspecific content for Instagram TikTok and Stories/Reels
Ensure all content aligns with our brands visual identity and tone
Influencer & Creator Collaboration
Manage relationships with influencers and content creators
Partner with creators to codevelop content ensuring it feels organic and performs across platforms
Source and manage usergenerated content and ensure proper usage rights
Performance Analysis
Track and report on KPIs (engagement reach conversions etc. to measure performance and refine strategy
Use data to inform creative testing and optimize content for better results
Qualifications:
Deep familiarity with and passion for social media especially Instagram and TikTok
Beauty industry experience preferred
Minimum 5 years of postcollege experience with at least 3 years in content or social media roles
Oncamera confidence with a strong relatable screen presence
iPhonenative photo and video production skills; bonus if experienced with tools like Adobe Creative Suite Final Cut Pro CapCut or InShot
Strong writing skills and an instinct for brand voice and storytelling
Experience working with influencers or creators preferably in a brand or agency setting
Experience with social media scheduling and analytics tools (e.g. Dash Hudson Later Sprout Social)
Proactive collaborative highly organized and detailoriented
Enthusiastic about skincare beauty wellness or lifestyle content
Education:
Bachelors degree in Marketing Communications Media Studies or a related field or equivalent professional experience.
Required Experience:
Senior IC
Employment Type
Full-Time
