Marketing Automation
Marketing Automation
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Job Description
Job Title: Marketing Automation
Location: Chennai India
About Nibav Lifts:
Nibav Lifts is a pioneer in the elevator industry renowned for offering stateoftheart home lift solutions. Our focus is on innovation customer satisfaction and operational excellence. Join our team to play a key role in shaping impactful customer experiences through cuttingedge marketing automation strategies.
Role Overview:
We are seeking a dynamic and experienced professional to lead our Marketing Automation efforts. The ideal candidate will be responsible for designing implementing and managing endtoend automation campaigns across multiple channels including SMS email WhatsApp web push notifications and more. This role involves leveraging automation platforms to enhance customer engagement reduce dropoffs and deliver personalized experiences in realtime as well as for bulk and adhoc campaigns.
Key Responsibilities:
Campaign Strategy & Planning:
- Develop and execute a comprehensive marketing automation strategy to drive customer acquisition engagement retention and reactivation.
- Plan and implement campaigns for realtime interactions dropoff recovery bulk messaging and adhoc communication.
Platform Management:
- Oversee the setup and maintenance of marketing automation platforms and tools.
- Ensure seamless integration with CRM systems analytics tools and other relevant platforms.
& Optimization:
- Build test and deploy automated campaigns for channels such as SMS email WhatsApp and web push notifications.
- Optimize workflows to enhance efficiency and effectiveness ensuring minimal errors and downtime.
- Leverage personalization and segmentation to deliver targeted messaging.
Performance Monitoring:
- Monitor campaign performance metrics such as open rates clickthrough rates conversion rates and ROI.
- Utilize analytics tools to generate insights and continuously improve campaign effectiveness.
- Report on performance to key stakeholders providing actionable insights and recommendations.
Collaboration & Leadership:
- Partner with content design and product teams to create cohesive and impactful campaigns.
- Train and mentor team members to build internal expertise in marketing automation.
- Stay updated on the latest trends and best practices in marketing automation and incorporate them into the strategy.
Customer Experience Enhancement:
- Design and implement realtime campaigns triggered by customer behavior and lifecycle stages.
- Develop strategies to reduce dropoffs and improve customer retention using automated communication workflows.
Qualifications:
- Bachelors degree in Marketing Business Computer Science or a related field. MBA preferred.
- 5 years of experience in marketing automation with handson expertise in managing campaigns across multiple channels.
- Proficiency in marketing automation platforms such as HubSpot Marketo Salesforce Marketing Cloud or similar tools.
- Strong understanding of customer segmentation journey mapping and campaign personalization.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication organizational and project management skills.
- Familiarity with scripting and basic HTML/CSS for email and web campaign customization is a plus.
Why Join Us
- Opportunity to lead and innovate in a critical business area.
- Competitive compensation and benefits package.
- Exposure to cuttingedge technologies and platforms.
- Work with a passionate team in a fastgrowing industry.
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Required Experience:
Manager
Employment Type
Full-Time
