Marketing Automation Lifecycle Lead
Marketing Automation Lifecycle Lead
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Job Description
At Spaceship were on a mission to transform the way people think about and invest their money. We started in 2017 with Spaceship Super and in 2018 we launched Spaceship Voyager which is making investing easy for everyone. In 2023 we launched a new US Investing service.
Since launch we have grown to more than 200000 financial members and surpassed $1.5 billion in funds under management but were just getting started.
What will you be doing
Reporting to the VP of Marketing at Spaceship you will use your digital marketing wizardry to shape build and operate our lifecycle marketing program. Youll be responsible for delivering relevant and personalised communications across email push SMS and inapp messaging that drives engagement conversion and retention throughout the customer journey.
As a sole contributor within our marketing team youll work closely with marketing (and crossfunctionally with product and customer support) to ensure were delivering the right messages to the right customers at the right time ultimately helping our customers get the most value from our services. More specifically you will:
- Own and drive our lifecycle marketing strategy ensuring personalised content is distributed at each stage of the marketing funnel across key channels including email push notifications and inapp.
- Design execute and optimise endtoend lifecycle campaigns that align with our brand tonality while driving business objectives with particular focus on critical journeys such as customer onboarding engagement and retention.
- Develop comprehensive customer journey maps to identify key touchpoints and opportunities for personalised communication that drives desired actions.
- Create sophisticated customer segmentation strategies based on behaviors demographics and engagement patterns to deliver highly targeted messaging.
- Build and manage behaviourtriggered automations and campaigns based on specific user actions inactions or milestones to deliver the right message at the right moment.
- Develop and implement strategies for reengaging dormant users and reducing churn through personalised reactivation campaigns.
- Design and execute robust testing strategies including A/B and multivariate tests to continuously improve engagement and conversion metrics.
- Create content personalisation frameworks that enable dynamic messaging based on user data preferences and past interactions.
- Build and manage the channel marketing calendar ensuring messages are relevant and timely based on customer attributes and segmentation.
- Evaluate select integrate and optimise MarTech tools to build a cohesive stack that enables sophisticated automation while managing vendor relationships and contracts.
- Create and maintain a library of CRM assets including personalised email templates onbrand messaging and designs that resonate with our audience.
- Measure and report on ROI and business impact of lifecycle campaigns tracking metrics such as customer acquisition cost lifetime value and retention rates.
- Present actionable insights to stakeholders and optimise campaigns to improve results through datadriven decision making.
- Ensure reliability and compliance of our messaging system with digital marketing best practices data security standards and privacy regulations.
- Stay informed on emerging trends in marketing automation personalisation and lifecycle marketing to continually innovate our approach.
- Collaborate with customer support to identify moments where proactive communication can enhance the customer experience.
What are we looking for
- 5 years of experience in lifecycle marketing CRM or marketing automation.
- Proven expertise in campaign strategy and performance analysis.
- Technically savvy with experience in all aspects of campaign creation and lifecycle management.
- Strong attention to detail and a passion for creating exceptional customer experiences.
- Ability to identify opportunities develop action plans and manage implementation from end to end.
- Datadriven mindset with a strong foundation in testing strategies and performance analysis.
- Experience with Iterable and Segment is a bonus.
- A passion for forwardthinking trends and technologies.
What are the perks and benefits
- Hybrid working model
- Additional wellness / recharge days
- Monthly events
Who are we
We are 40 people passionate about enabling people to invest in their future.
We value forwardthinking accessibility curiosity transparency and simplicity in everything we do from the way we collaborate to the products we create.
Building on our mission to create accessible investment opportunities for everyone the Spaceship business was acquired by eToro in 2024 further solidifying our position in the market.
Employment Type
Full Time
