Sr Brand Marketing Manager
Sr Brand Marketing Manager
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Job Description
Get to know The Pokmon Company International
The Pokmon Company International a subsidiary of The Pokmon Company in Japan manages the property outside of Asia and is responsible for brand management licensing marketing the Pokmon Trading Card Game the animated TV series home entertainment and the official Pokmon website. Pokmon was launched in Japan in 1996 and today is one of the most popular childrens entertainment properties in the world.
Learn more online at corporate.pokemon and pokemon.
Get to know the role
Job Title: Sr. Brand Marketing Manager
Job Summary: Sr. Brand Marketing Manager works with the Manager Brand Marketing and wider Brand Communications team to develop marketing strategy and execute high profile marketing campaigns that elevate the Pokmon brand. This position works closely with crossfunctional marketing and business partners to develop omni channel marketing plans that support brand activations spotlighting multiple Pokmon products and experiences helping teams align on messaging goals and tactics to deliver engaging outbound marketing campaigns. This position will own and foster relationships with internal and external partners and facilitate streamlined communication with them to ensure alignment on marketing plans and flawless .
What youll do
- Partner with PR Social Media CRM Retail Events and various Digital Marketing teams to execute integrated marketing campaigns that support Brand Marketing initiatives in the Americas and Oceania.
- Manage development of marketing materials and creative assets including managing inhouse and agency creative teams while leading internal and external partner feedback loops and approvals
- Maintain annual marketing calendars ensuring milestones are uptodate and communicated to key stakeholders
- Work with external Media Planning agency partner to develop annual and campaignspecific advertising plans.
- Prepare marketing campaign performance reports tracking against business and marketing key performance indicators (KPIs) and recommending necessary adjustments for future success
- Stay current on industry trends and consumer research using this knowledge to inform marketing strategy and tactics
- Build and manage relationships with product managers leadership integrated marketing teams and external stakeholders which include international partners
What youll bring
- Six 6 to eight 8 years of related professional experience including at least four 4 years in a product or brand marketing manager or similar agency role
- Experience working with global brands marketing consumer products entertainment franchises or consumer events is preferred
- Experience managing development of 360 marketing programs utilizing a paidearnedowned framework
- Experience leading crossfunctional marketing teams to execute marketing campaigns particularly social media and digital marketing teams.
- Experience working with agencies and external partners to execute marketing initiatives
- Understanding of Paid Media platforms and best practices is preferred
- Familiarity with audience segmentation data and utilizing it to drive decisions and content direction
- Demonstrated program management skills to support the creation and implementation of hype launch and sustainment marketing activities
- Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team executive and company level
- Ability to adapt to changing deadlines emerging needs policy changes and the variety of nuances that can happen in product development and live events
- Proven problem solver able to discern the crux of an issue and use good judgment in recommending practical solutions
- Organized and processoriented with proven ability to manage multiple projects at once
- While knowledge of the Pokmon brand is a plus it is not required. However a willingness to learn more about the brand and develop a passion for Pokmon is a must.
Base Salary Range: The full range is $127800 $191200 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidates qualifications and professional experience uniquely.
#LICK1 #LIHybrid
How youll be successful
- Passion for Pokmon: Develops an understanding of the Pokmon brand the impact it has on our people culture business fans and communities and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity embracing the possibility of failure as an opportunity to learn something new develop innovative ideas solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy listening to others seeking out different perspectives and taking personal responsibility for decisions actions and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards looks for new ways to learn and improve and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships adopting a team first mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders making them feel heard and important and embracing these learnings to continue delivering a unique Pokmon experience.
What to expect
- An innovative culture driven by impact delivering meaningful outcomes.
- Company events that celebrate the spirit of Pokmon.
- Competitive cashbased compensation programs.
- 100 employerpaid healthcare premiums for you.
- Generous paid family leave.
- Employerpaid life insurance.
- Employerpaid long and shortterm income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities duties and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time as needed. For roles in the United Kingdom candidates will need the right to work. In some cases and for some roles the Company may be able to arrange a visa. For roles in Ireland this role requires candidates to have the right to live and work in the Republic of Ireland. However we welcome applications from all nationalities and may consider supporting an employment permit application in appropriate and suitable cases.
The Pokmon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application preemployment testing or a job interview or to otherwise participate in the hiring process please contact the Talent Acquisition team at .
Required Experience:
Manager
Employment Type
Full-Time
