Director of Sales
Director of Sales
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Job Description
Queen City News the local FOX affiliate in Charlotte NC has an immediate opening to lead our growing digital and broadcast sales operations. If you want to lead a fastpaced sales team while living in one of the fastest growing cities in the country Queen City News is the place for you. Enjoy your time off with a short drive to the mountains of western North Carolina or the sandy beaches on the Carolinas east coast while also taking in Charlottes many sports dining outdoor and art attractions.
The Director of Sales will lead all aspects of the Sales Department to deliver best in class digital and broadcast marketing solutions to local businesses and advertising agencies. You will be responsible for leading a competitive sales team by developing both shortterm and longterm strategies to achieve station and company revenue goals.
Essential Duties:
- Provide leadership for the digital/broadcast sales team
- Recruit Hire and Coach a high performing sales team and hold the sales department to high standards of performance
- Develop and execute sales strategies which result in exceeding revenue targets in Local Digital New Business Sponsorship and National revenue
- Drive digital and new business development
- Manage commercial inventory and revenue forecasting
- Prepare department revenue and expense budgets
- Determine inventory and pricing strategies to increase ROI on our station and company suite of products
- Lead the Accounts Receivable efforts of the Sales Department
- Create value and position pieces based on Queen City News successes and trends
- Travel to meet with national advertisers and Nexstars National Sales Offices
- Actively participate in networking and charitable organizations in the community
- Performs other duties as assigned by the General Manager
Requirements & Skills:
- Bachelors degree in Marketing Advertising or Mass Communications or a related field or an equivalent combination of education and workrelated experience
- Strong Digital and Broadcast acumen
- Minimum five years experience in media sales with consistent proof of performance in digital revenue performance
- Experience guiding leading and motivating teams including setting performance standards and monitoring performance
- Ability to identify the developmental needs of others and to coach mentor or otherwise help others to improve their knowledge or skills
- Experience developing both shortterm and longterm strategic plans to drive station and company objectives
- Proficiency with computers Excel PowerPoint and industry proprietary programs such as Wide Orbit WOMS and Platform X
- Strong understanding of media math qualitative and quantitative audience measurement and ability to build creative marketing solutions to overdeliver revenue goals
- Have an attention to detail and collaborate well with other departments
- Fluency in English
- Excellent communication skills both oral and written
- Valid drivers license with an acceptable driving record
#LIOnsite
Required Experience:
Director
Employment Type
Full-Time
