DODO Media and Performance Marketing Coordinator
DODO Media and Performance Marketing Coordinator
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Job Description
Summary
Dodo is the beloved Italian charming jewelry brand. Its distinctive line of jewels and charms communicates the brands values builds communities and encapsulates special moments. The Milan Maisons chic readytowear jewels are designed to be layered stacked and mixedandmatched to elevate the everyday look for a modern woman. Sustainable since its inception and partnering with organizations to protect the environment Dodo is one of the rst jewelers to use 100 responsible gold in all its creations. Inclusive in its very existence DoDo encourages diversity and selfexpression believing that authenticity is the purest jewel in all of us.Job Description
Your opportunity
We are currently looking for a Media and Performance Marketing Coordinator who will join the Brand Departmentworking closely with all internal (ECommerce Communication and PR Product Marketing Merchandising) and external (Media Agency Media Partners) stakeholders to drive the growth of the brand awareness and websites performance with maximum efficiency. He/She will ensure that acquisition campaigns achieve their objectives while being delivered with excellence across all aspects: messages and creations budget allocations technical monitoring reviews and ad hoc analyses. Here a list of the main activities:
Propose and implement a media strategy across digital print and OOH in accordance with the top management vision and guidelines.
Manage the budget and ensure campaign activation with the partner agency and media partners from briefing to final reporting.
Drive and execute digital performance campaigns
Boost website digital presence thanks to an efficient SEA strategy.
Track performance analyze results and share recommendations to improve and establish reports on a regular basis
Directly manage boosting of posts on social media (Meta & Tik Tok)
Analyze website traffic across all channels to better understand the purchase discovery journeys and to feed our ongoing planning and optimization process with key business and user insights.
Analyze social media results and give suggestions
Monitor rigorously the media budget from budget consolidation to payment of service providers (inserting Pos and relating with F&A department)
Ensure that the brands image is respected across all channels whether in copy creative or deployed strategies.
Coordinate artwork deliveries andcreative asset requirements for performance and social campaigns
Coordinate with sales marketing department for COOP advertising
Support the sales marketing team with reporting about advertising activities
Who you are
Graduation in Economics engineering or marketing;
5 years of experience in media planning with a strong focus on digital and performance marketing
Proven experiencein performancebased acquisition campaign management and a good understanding of different acquisition channels ideally gained through experience working in a specialized agency.
Agile autonomous and able to find solutions on your own.
Data driven and analytic approach with constant focus on ROI
Able to manage and deliver priorities within deadlines
Strong interpersonal skills; teamwork oriented able to work in a fastpaced environment
With significant experience in Google Analytics you are familiar with these platforms : Google Ads Meta Business Manager TikTok Ads Snapchat Business etc.
Proficiency in one of the following tools is a real asset : Google Looker Studio Big Query SA360 GA 4.
Good knowledge of SEO tools
Proficient with Excel and Power Point
Passionate about Fashion and Luxury
Proficient in English and Italian; French is a strong plus
Why work with us
This is a fantastic opportunity to become part of a dynamic team with an unconventional brand that offers possibilities to learn and grow. Talent development is a managerial principle at Dodo and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Job Type
RegularStart Date
Schedule
Full timeOrganization
Dodo S.r.l.Required Experience:
IC
Employment Type
Full-Time
