Marketing Analyst LoopNet
Marketing Analyst LoopNet
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Job Description
Job Description
Costar Group Company Intro:
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information analytics and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100 CoStar Group is on a mission to digitize the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years giving us the perspective to create truly unique and valuable offerings to our customers. Weve continually refined transformed and perfected our approach to our business creating a language that has become standard in our industry for our customers and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers our employees and investors. By equipping the brightest minds with the best resources available we provide an invaluable edge in real estate.
LoopNet Overview:
LoopNet is the industry leading commercial real estate marketplace. With over 13 million global tenants and buyers performing over 73 million searches each month LoopNet is where companies find their next commercial space and where new commercial properties are discovered. Companies that advertise on LoopNet see results. Advertisers on LoopNet see properties lease or sell 14 faster and increase their chances of selling or leasing their property by 2.8 times. LoopNet is continually improving innovating and setting the standard for commercial real estate property search and advertising experience. Learn more at LoopNet
Role Description:
The Analyst will inform marketing and campaign strategies by utilizing a strong technical acumen for understanding and interpreting data. This role is ideal for someone who loves working with data and is passionate about making data come to life in a way that inspires action.
The Analyst will be responsible for analyzing marketing performance data identifying trends and presenting insights that inform audience creation campaign strategies campaign results and campaign optimizations. While a solid technical understanding of data analytics and tools is required the primary focus will be on interpreting the data and providing clear actionable recommendations to help the marketing team create new and optimize ongoing B2B campaigns.
You will work with a diverse range of stakeholders to design build maintain improve and report out on marketing and business strategies.
This position is in office Monday through Thursday and work from home on Friday.
Key Responsibilities:
- Analyze a wide variety of marketing data (website traffic social media email campaigns CRM data etc. to identify trends opportunities and areas for improvement.
- Collaborate with stakeholders to develop and optimize clear easytounderstand reports and dashboards that track marketing performance with a focus on KPIs like lead generation conversion rates customer acquisition and ROI.
- Use both descriptive and predictive analytics to forecast trends and make recommendations for campaign optimizations.
- Support the product and performance marketing teams by leveraging data to identify new and optimized target customer segments and untapped markets.
- Turn complex data into clear actionable insights and present them in a compelling easytounderstand way to the LoopNet Marketing team senior leaders and other stakeholders.
- Create datadriven narratives that connect marketing performance with business objectives and goals.
- Collaborate closely with the product and performance marketing teams to align marketing strategies with databacked insights.
- Work closely across the team (e.g. digital marketing email marketing demand generation) to provide insights that help optimize campaigns in realtime.
- Use A/B testing segmentation and other methodologies to ensure that campaigns are continuously improved based on performance data.
- Manage and optimize marketing analytics tools (e.g. Google Analytics Excel CRM platforms marketing automation tools etc..
- Collaborate across the business to ensure proper tracking of marketing activities and alignment of data across platforms.
- Conduct competitive analysis and market research to identify industry trends and benchmarks that can influence marketing strategies.
- Stay up to date with the latest developments in marketing technology data analysis techniques and best practices.
Qualifications:
- Bachelors degree from an accredited notforprofit University or College in marketing data science business or a related field.
- A track record of commitment to prior employers
- 5 years of experience in a marketing analysis or data analysis role ideally in a B2B context.
- Strong experience working with data analysis tools (Google Analytics Power BI Excel CRM systems etc..
- Solid understanding of B2B marketing strategies including lead generation content marketing email marketing and paid advertising.
- Strong ability to translate complex data into actionable insights for marketing teams.
- Exceptional written and verbal communication skills with the ability to present data and insights in a clear and engaging way.
- Experience with marketing automation platforms and CRM systems
- Comfort with querying databases (SQL or similar tools) to extract and manipulate data.
- Knowledge of website tracking setups (tags pixels UTM parameters) and how to implement or troubleshoot them.
- Familiarity with marketing attribution models customer journey analysis and multichannel tracking. Strong critical thinking and problemsolving abilities with the ability to translate data into insights that drive business decisions.
- Ability to handle large sets of data uncover hidden insights and present them in a clear and actionable manner.
Whats in it for you
When you join CoStar Group youll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performancebased incentives. CoStar Group also invests in your professional and academic growth with internal training tuition reimbursement and an interoffice exchange program.
Our benefits package includes (but is not limited to):
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life legal and supplementary insurance
- Virtual and inperson mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- Onsite fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Groups Diversity Equity & Inclusion Employee Resource Groups
- Complimentary gourmet coffee tea hot chocolate fresh fruit and other healthy snacks
We welcome all qualified candidates who are currently eligible to work fulltime in the United States to apply.However please note that CoStar Group is not able to provide visa sponsorship for this position.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drugfree workplace and perform preemployment substance abuse testing
Required Experience:
IC
Employment Type
Full-Time
