Sr Director Enterprise Cloud Marketing
Sr Director Enterprise Cloud Marketing
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Job Description
Kaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseyas bestinbreed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained strong doubledigit growth over the past several years and is backed by Insight Venture Partners www.insightpartners a leading global private equity firm investing in highgrowth technology and software companies that drive transformative change in the industries they serve.
Founded in 2000 Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our awardwinning solutions go to www.Kaseya and for more information on Kaseyas culture please click here: Kaseya Culture.
Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. We have achieved record levels of success being BOLD being GRITTY being ACCOUNTABLE. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers and the betterment of their careers and longterm financial wealth.
At Kaseya our world class Product Marketers design compelling content that drives engagement and results in sales. They develop influential product messaging and positioning for gotomarket programs campaigns events and sales enablement material that perfectly align with our pricing and packaging strategies.
Our Product Marketers work closely with Kaseya leadership product managers demand generation and sales teams to drive new customer acquisition cross sells and renewals.
The Product Marketing Manager for Kaseya is responsible for:
- Working with product marketing leadership and the product management team to define positioning messaging pricing and packaging for assigned segments sales motions and product line(s)
- Working with product marketing leadership and the product management team to assess the competitive environment create optimal messaging for positioning within it and then translate that messaging into supporting assets
- Working closely with demand generation to build and implement a strategic marketing plan to drive qualified leads to the sales teams
- Supporting the development of thought leadership content (white papers eBooks surveys blogs)
- Supporting the development of campaign assets (emails website infographics checklists interactive content videos webinars etc.
- Supporting the creation of product content (product briefs demo and explainer videos product webpages case studies etc.
- Supporting the development of sales tools and enablement material
- Playing a key role in product launches to drive awareness and interest in Kaseyas marketleading technology and security posture
- Supporting the of campaign strategy with demand generation and working with the content team to execute high quality lead generation and nurture campaigns
- Helping develop and execute the customer journey with regular assessment of the touch point process to optimize key components of a technical B2B sale such as demos and trials
- Analyzing and reporting on data to continually improve lead generation and conversion rates
The Product Marketing Manager for Kaseyawill focus on helping develop and execute pitchperfect product content and global demand generation campaigns for the companys marketleading IT solutions specifically targeting Managed Service Providers (MSPs) and IT leaders at SMB companies. The key to success in this role is gaining a deep understanding of the challenges and needs of IT leaders grabbing their attention with compelling content and then developing effective nurture programs to ensure they move through the sales process and result in a new customer sale. Having an equally creative and datadriven approach to product marketing is essential for this role.
Qualifications
- 35 years experience in product marketing for a software/SaaS company
- 12 years experience in the IT industry ideally related to endpoint and network management
- Domain experience in the MSP space and Small to MidSized Business (SMB) market is an asset
- Domain experience in IT management software is an asset
- Able to travel occasionally if/as needed
- BS Degree in Business or Technical field (MBA preferred)
Join the Kaseya growth rocket ship and see how we are #ChangingLives !
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race religion age ancestry gender sex sexual orientation national origin citizenship status physical or mental disability veteran status marital status or any other characteristic protected by applicable law.
Join the Kaseya growth rocket ship and see how we are #ChangingLives !
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race religion age ancestry gender sex sexual orientation national origin citizenship status physical or mental disability veteran status marital status or any other characteristic protected by applicable law.
Required Experience:
Director
Employment Type
Full Time
