Marketing Senior Associate Paid Media Hybrid
Marketing Senior Associate Paid Media Hybrid
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$ 75000 - 111000
1 Vacancy
Job Description
We are interested in every qualified candidate who is eligible to work in the United States. However we are not able to sponsor visas or take over sponsorship at this time.
About the role:
At Enova we understand the power of marketing across all paid media channels both online and offline and the value they bring to an organization. We are looking for a dynamic Paid Media Sr. Associate who is passionate innovative and eager to drive growth through creative strategies and continuous optimization across a variety of paid media platforms.
Do you thrive on analytics and performance reporting So do we! Our marketing team uses robust data analysis techniques to generate insights and make datadriven decisions. In this role youll collaborate with crossfunctional teamsincluding Creative Analytics Strategy and Legalas well as manage relationships with external vendors. Since innovation is key at Enova we want you to help explore new marketing initiatives suggest process improvements and test a variety of paid media channels both digital and traditional.
As the Paid Media Sr. Associate you will be responsible for driving customer acquisition for our US consumer brands (CashNetUSA and NetCredit) through a blend of online and offline paid media channels and continuous A/B testing. The US consumer brand team manages LTV CTV Streaming Audio Podcasts Display Programmatic and reporting tools with this role focusing on our programmatic efforts. If you have a proven track record of working across a wide range of paid media channels and are excited about expanding your expertise this is the opportunity for you!
Responsibilities:
- Lead the strategy and across our programmatic channels and identity resolution partners to help achieve brand volume and efficiency goals through daily optimizations.
- Work with other Brand team members to ensure cohesive strategy messaging and business goals are met on a regular basis.
- Manage monthly channel budgets and invoicing develop performance projections and optimize budget allocation to ensure alignment with overall goals and maximize return on investment. Create manage test and analyze campaigns from development and testing to and scaling.
- Analyze performance data to uncover insights improve ROI and refine media strategies for future campaigns while developing actionable recommendations and leveraging data mapping to optimize paid media strategies across all channels.
- Collaborate with Website Creative and Analytics teams to develop and optimize landing pages and conversion funnels driving attribution and leveraging A/B testing to continuously enhance conversion rates and customer journey initiatives.
- Manage relationships with internal and external partners to develop monthly and quarterly media plans and execute optimize and scale campaigns.
- Stay informed on the latest trends best practices and techniques across all media channels to ensure market efficiency and uncover new opportunities.
Requirements:
- Bachelors degree in Marketing Business or Finance.
- 710 years experience in offline and online paid media management with proven results
- Strong analytical and project management skillsdetail oriented. Approach to business challenges with a problemsolving mindset is critical.
- Highly selfmotivated and autonomous with a proven ability to manage multiple projects drive them to completion deliver meaningful results and identify new innovative channel or campaign solutions to enhance performance.
- Curiosity drives how you approach daytoday work and collaboration inspiring you to ask questions explore new ideas and seek innovative solutions.
- Experienced and eager to pivot seamlessly embrace change and uncover opportunities in dynamic situations.
- Strong interpersonal and communication skillsboth written and verbal. Exhibit ability to organize thoughts communicate professionally and concisely.
- Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance.
- Proficient in Excelbased and PowerPointbased reporting proven ability with data visualization to make information more easily understood.
Our Marketing teams:
Enovas marketing departments unite digital and traditional marketers account owners direct marketing specialists and advertising pros who strive to create a cohesive marketing strategy for each of our financial products. These gurus use integrated marketing strategies between SEO PPC display social media email direct mail TV lead generation and affiliate partnerships to pave the way of our products directly to our customers. Their goals are simple and focused: acquire new customers and retain existing customers develop brands that create a positive customer experience and own programs that have measurable bottomline impact.
By joining the Brand team youll have the opportunity to join a supportive environment filled with learning opportunities that will empower you to continuously evolve and refine your marketing skills. Youll have the autonomy to innovate take ownership of exciting projects and contribute to Enovas strategic vision. Join a culture that encourages development with the tools and flexibility to advance and achieve your goals. If youre passionate about growth creativity and making an impact wed love to have you on our team!
Compensation:
The budgeted annual salary range for this position is$75000 $111000. Actual annual salary will be determined based on qualifications skills experience and level assessed during the hiring process and may fall outside of the range shown. Additional compensation for this role may include a bonus and restricted stock units. All fulltime employees are eligible to participate in Company benefits described in more detailhere.
#LIHybrid #BIHybird
Benefits & Perks:
- Hybrid roles entail working inoffice from Tuesday to Thursday with the choice to work remotely on Mondays and Fridays
- Health dental and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova HOLA @ Enova Women @ Enova Pride @ Enova South Asians @ Enova APEX @ Enova and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer dayPlus so much more!
About Enova
Enova International is a leading financial technology company that provides online financial services through our AI and machine learningpowered Colossusplatform. We serve nonprime consumers and businesses alike while offering worldclass technology and services to traditional banksin order to create accessible credit for millions.
Being a valuesdriven organization is at the core of Enovas success. We live our values by listening to our customers challenging assumptions thinking big setting high expectations and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enovas values and culture here.
It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job without regard to any other classification protected by federal state or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.
Required Experience:
Senior IC
Employment Type
Full Time
