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RoomIt by CWTis looking for talented Interns to broaden brand awareness and determineeffectiveness of tools and campaign efforts for RoomIt by CWT. Located in our brand new downtown Chicagooffice RoomIt is the recently launched technologydriven Hotel Distributionbusiness by Carlson Wagonlit Travel.This is your chance to get in on the ground floor of this exciting newbusiness and to help shape our future.
The Intern RoomIterswill have access to meaningful development opportunities in the area of marketingdata analytics and operations. Do you have a passion for storytelling This isa great opportunity to help shape the brands image. Youll have the chance to amplify the brandvoice and propel stories and content for multiple audiences. Youwill also be the point person to gather/review data on our tools and systems tomake sure they are supporting our goals!
Main responsibilities (some or all will be applicable)
Assist in the development of compelling contentthat supports our business objectives and engages our customers and suppliers
Develop strong knowledge of the RoomIt businessproducts and target audiences to effectively develop communications that arerelevant contextual and timely.
Set up marketing campaigns including collateralfor loyalty boosters
Create marketing content in multiple formats including blogposts presentations articles white papers case studies tip sheets andvideo
Work with supplier sales marketing teams and internal subjectmatter experts to drive thought leadership messaging
Ensure content is onbrand consistent in style quality and toneof voice.
Review campaign results review penetration and growth rateseffectiveness of tools and implementation
Pulling data together to determine where we can improve someoperational practices and support the implementation of new improvements
Some light travel may be involved
Current enrollment in Bachelors programin Hospitality Marketing Business or related discipline
Strong desire to learnalong with professional drive
Solid understanding ofdifferent marketing techniques
Excellent verbal andwritten communication skills
Excellent knowledge of MSOffice
Familiarity withmarketing computer software and online applications
Strong attention to detail and excellent project management skills
Ability to work in a fastpaced environment with multiple priorities
A roll up your sleeves attitude to help wherever youre needed
Bonus if you also have:
Hotel / travel industry experience
Required Experience:
Intern
Intern