Principal GTM Strategy Mobile Apps
Principal GTM Strategy Mobile Apps
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$ 141200 - 249700
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Opportunity
Were passionate about empowering people to build beautiful and powerful images videos and apps and transform how companies interact with customers across every screen. Do you dream about how Generative AI will change the world Are you an expert in mobile with deep understanding of how to scale the business through mobile If so were looking for you!
In this role youll have the chance to create this new future and power the next decades of creativity through advancement in Gen AI and lead the growth of Adobes highest priority Gen AI mobile app.
As the goto expert on Gen AI mobile growth within the Digital Media Global GTM team this person will drive acquisition and engagement motions for our highest priority Gen AI mobile app at Adobe. A deep knowledge of digital marketing and productled growth practices across customer segments will serve well as we partner with many internal Adobe teams to lead sophisticated multichannel initiatives that drive improved customer experiences increased new user success and greater customer retention.
This team provides business critical insights ensures consensus on goals and helps teams drive critical initiatives forward globally. We work crossfunctionally to define our customer journey requirements across demand creation app store optimization monetization and free and paid engagement by segment to increase long term business growth. Team members are analytical and strategic with a pragmatic sense for how to get things done through positive relationships across the organization.
What youll do
- Partner with Product Marketing Finance and Data Science to set quarterly and annual objectives and key results and ARR targets and drive accountability crossfunctionally for performance against targets
- Drive growth priorities across acquisition engagement and retention with ASO/ASA PLG core product marketing global growth and data analytics teams
- Collaborate with product marketing and crossfunctional team on new product launches quarterly product releases and postrelease optimizations
- Obsess over all customer experience journeys find opportunities for improvement and drive a wide range of teams to deliver against longterm customer growth goals
- Partner with Analytics teams to understand trends in the business to develop insights that translate into impactful recommendations for growth
- Drive testing priorities across marketing and product teams with clear learning agendas that address business & customer needs and amplify discovery and success of key product value
- Develop and maintain expertise in Adobes key customer segments and provide insights back to Product teams that result in improved product capabilities
What you need to succeed
- BS/BA or equivalent experience with 12 years marketing software high tech or management consulting experience supporting B2C products or services.
- Handson experience with mobile apps and understanding of the mobile app ecosystem required.
- Deep understanding of digital business models and the mobile app landscape with proven knowledge in how to test and optimize customer experiences to deliver results
- Genuine desire to have impact measured in realworld metrics that correlate to near term and longerterm sales success
- Successful in dynamic environments rapidly anticipating and adapting to shifting priorities
- Experience leading multifunctional teams to launch highimpact business initiatives
- Ability to rapidly assess a problem define options evaluate and implement actions to address critical business issues
- The desire and ability to take a stand and advocate a course of action presenting supporting facts and data to back up the position
- Outstanding communication and interpersonal skills both verbal and written at all levels
- A shown sense of self balanced with a teamfirst approach
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least 12:01 AM Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $141200 $249700 annually. Paywithin this range varies by work locationand may also depend on jobrelated knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make Adobe accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each others employees.
Employment Type
Full-Time
