Senior Customer Marketing Manager
Senior Customer Marketing Manager
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Job Description
Summary:
We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby Toronto or Calgary.
What your team does:
At Clio we LOVE our customers. As the worlds most popular cloudbased legal software we know that were only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can by getting them to fall in love with our products adopt new features and functions and evangelise the product to others.
Who you are:
We are seeking a strategic Senior Customer Marketing Manager to lead the growth and optimization of Clios customer advocacy initiatives. You have a proven track record of creating meaningful customer relationships fostering engagement and amplifying customer voices. With a datadriven and collaborative mindset you develop programs that empower customers to advocate connect and share their experiences in ways that drive impact. This role requires strategic vision creative problemsolving and a passion for creating exceptional customer experiences.
You will:
Drive the next phase of customer reference program by streamlining processes and workflows to identify recruit and activate advocates who support sales and drive new business.
Lead and scale the referral program by refining workflows testing incentives and increasing participation to boost conversions.
Develop and launch Clios user group program to foster peer networking knowledgesharing and community engagement through inperson events.
Empower customers to share their stories through reviews referrals reference calls and speaking opportunities.
Build a steady pipeline of customer stories across various asset types including case studies videos testimonials and sales collateral.
Collaborate with sales marketing product and customer success teams to align advocacy initiatives with business goals.
Use customer and data insights to refine segmentation personalise experiences and maximise program impact.
Analyse program performance and provide datadriven recommendations for continuous improvement.
Own channel goals and report on key performance metrics including customer participation referral rates MQLs pipeline contribution and overall advocacy impact.
What you have:
5 years of experience in B2B software as a growth demand generation or customer marketer.
Exceptional written and verbal communication skills with the ability to create engaging content.
Proven success in driving pipeline growth and revenue through integrated campaigns.
Excellent relationshipbuilding skills and a strong positive attitude.
Expertise with sales and marketing tools such as Salesforce Ambassador Sendoso Pendo and marketing automation platforms.
Strong problem solving skills and willingness to roll up your sleeves and get stuff done.
Proven cross functional collaboration skills and the ability to work with sales customer success and marketing teams.
Strong project management skills and comfort with Asana or other project management tools
Proven ability to thrive in a fastpaced environment with high expectations and tight deadlines
Strong analytical skills and ability to use data to inform decisionmaking and strategy development
What you will find here:
Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and highperforming culture.
Some highlights of our Total Rewards program include:
Competitive equitable salary with toptier health benefits dental and vision insurance
Hybrid work environment with expectation for local Clions (Vancouver Calgary Toronto and Dublin) to be in office minimum 2 days per week on our Anchor Days.
Flexible time off policy with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3 5 7 and 10 years
*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.
Diversity Inclusion Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves and are united by our mission. We are dedicated todiversity equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included valued and enabled to do the best work of their careers wherever they choose to log in from. We believe that different perspectives skills backgrounds and experiences result in higherperforming teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation please let us know and we will work with you to meet your needs.
Learn more about our culture atclio/careers
Required Experience:
Manager
Employment Type
Full-Time
