Director of Patient Marketing
Director of Patient Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Neurotech Pharmaceuticalsis an innovative biopharmaceutical company located in Cumberland RI and Needham MA within Greater Bostons vast biotechnology landscape. Since our inception more than 20 years ago we have been developing a proprietary drug delivery platform for treatment of a variety of retinal disorders. Our drug delivery platform Encapsulated Cell Technology (ECT) platform is designed to deliver genetically modified therapeutics to slow the progression of chronic retinal diseases. Our most advanced program is delivering a neurotrophic factor to treat the orphan disease Macular Telangiectasia Type 2 (MacTel). For over two decades we have pioneered the development of our proprietary Encapsulated Cell Therapy (ECT) platform designed to address chronic retinal diseases. Our lead program focuses on Macular Telangiectasia Type 2 (MacTel) a rare retinal disorder leveraging ECTs innovative approach to provide sustained targeted treatment directly to the eye. We are excited to expand our company from a research organization to a commercial entity following recent positive rendering from the FDA.
Neurotech is seeking an Director of Patient Marketing who will play a crucial role in preparing the market for and delivering the successful launch of our asset NT501. Key responsibilities will include executing all patient marketing initiatives in line with brand strategies and objectives including directtoconsumer strategy media plan content development and analysis. This role will collaborate crossfunctionally with Patient Advocacy Sales Corporate Communications Commercial Operations Market Access Medical and PRC as well as other internal and external partners.
Job Requirements
- Contribute to the development of the patient engagement strategy spanning early launch through postlaunch including annual brand planning and positioning development
- Own the understanding of the patient journey and leverage insights to inform patient segmentation and channel preferences.
- Evaluate and identify patient market related to MacTel and key needs for activating patient/physician discussion related to the brand and disease.
- Ensure alignment with overall brand strategy and healthcare professional (HCP) brand initiatives and partner with the HCP brand lead to inform inclusion of patient perspective.
- Lead planning and of direct to consumer (DTC) advertising for disease education brand awareness acquisition and conversion initiatives through a variety of channels which may include customer relationship management (CRM) direct marketing inoffice print search engine marketing (SEM) digital media and mobile.
- Leverage strong marketing expertise to engage and build a MacTel community across social media platforms and other digital channels
- Develop campaigns by partnering with agency partners to create positioning messaging core messages and story flow
- Own patient launch tactics from concept through PRC approval
- Generate the insights plan validate business opportunities and optimize omnichannel marketing mix for patient balancing investment and monitoring performance of individual tactics.
- Partner closely with Patient Services and Market Access to optimize patient initiation and retention programs ensuring timely onboarding and continuity of care
- Develop and manage program budgets vendor contracts and manage projects to the agreed upon timelines budgets and scopes
Education & Experience
- Bachelors degree required
- 7 years of product marketing experience required
- Minimum 5 years of Pharmaceutical Marketing or Promotions or relevant commercial experience including Sales Marketing or Market Access
Knowledge Skills & Abilities
- Demonstrated proactive creative and entrepreneurial approach
- Launch experience for rare indications and ophthalmology experience preferred
- Experience developing implementing and working on successful multichannel campaigns
- Highly curious and analytical mind with strong ability to synthesize glean insight and propose direction from market and scientific data; demonstrated ability to build successful and innovative strategy
- Proven ability to collaborate and work crossfunctionally to drive business results in a heavily matrixed fastpaced environment; demonstrated success in partnering with the Medical Affairs and Sales organizations
- Outstanding project and budget management skills and experience managing multiple vendors marketing partners and agency partners
In addition to a talented and passionate team of colleagues and unparalleled science and technology Neurotech offers competitive compensation benefits through Blue Cross BlueShield and HealthEquity (FSA HAS & HRA) a 401(k) through Fidelity with a companysponsored match generous vacation time and company holidays. And thats just the beginning.
Do you share our vision
To apply please send a copy of your rsum to .
Neurotech Pharmaceuticals provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Additionally Neurotech does not accept unsolicited rsums or candidate profiles. If a candidate submitted in this manner is hired no placement fee will be paid.
Required Experience:
Director
Employment Type
Full-Time
