Event Marketing Manager
Event Marketing Manager
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$ 100000 - 120000
1 Vacancy
Job Description
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AIPowered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to www.zetaglobal.
The Role
We are looking for an experienced highly motivated and detailoriented Event Marketing Manager who will be primarily responsible for planning and executing high value customer experiences across Martech industry events including Proprietary Industry and Zetas Marquee Conference Zeta Live. You will partner with creative content digital marketing sales and product marketing to deliver brand and solution focused events that drive awareness as well as pipeline generation and acceleration.
This role will report to the VP Conference and Event Marketing and is be based in NYC.
The ideal candidate will be equal parts creatively driven and operationally excellent focused on developingand supporting programs that help to grow connect and inspire our Zeta community. If you are a strategic thinker have experience working with sales organizations and are willing to roll up your tactical sleeves at a fastgrowing marketing technology company then this is the job for you.
What Youll Do:
- From event production and operations creative activations VIP customer experiences and more you will support the team across our event portfolio with excellent attention to detail.
- Research and evaluate industry and proprietary opportunities that align with Zetas target audience and drive maximum ROI.
- Develop actionable and measurable event marketing strategies
- Design and oversee all promotional activities before during and after campaigns in partnership with crossfunctional marketing stakeholders as well as sales to ensure effective lifecycle marketing.
- Manage external relationships (vendors venues agencies and media partners) as needed to ensure yield from investment.
- Optimize programs for success by tracking all activities back to prescribed metrics and analyzing results and return on investment in partnership with marketing operations.
- Manage key activation and production elements for annual Marquee Conference Zeta Live.
Qualifications:
- BA/BS degree with 5 years event marketing experience
- Exceptional project management skills
- ABM and vertical marketing experience is highly preferred.
- Strong written and verbal skills.
- Exemplary communication skills including written verbal and presentation. This role will require effective collaboration and coordination across internal and external stakeholders.
- Detailoriented and organized able to meet deadlines.
- Experience creating and reporting on marketing campaigns
- Ability to initiate and execute multiple marketing programs simultaneously.
- Familiarity with B2B martech and adtech sales cycle and how to structure marketing programs to nurture leads progress opportunities and accelerate closing.
- Exceptional Microsoft Suite skills.
- Willing to travel across parts of North America as needed for event support.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical dental and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $100000 $120000depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: https://zetaglobal/blog/alookintozetasergs/
ZETA IN THE NEWS!
Required Experience:
Manager
Employment Type
Temp
