VP Marketing
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Job Description
What youre applying for
Mixtiles is looking for aVP of Marketing / CMOto lead our marketing strategy and team as we scale from$200M to $1B. This is a critical leadership role responsible fordriving profitable growth strengthening our brand and telling a story thats uniquely ours. The goal: Build a worldclass marketing engine that fuels our next stage of growth. Each of our productsMixtiles easyplant Around and Oasisis at a different stage of growth and your job is tohelp each one reach its full potential. That meansscaling what works broadening our audience and sharpening our messaging. We need marketing that isclear compelling and drives real business impact.
In this role you will
- Drive revenue growthown the marketing strategy that scales Mixtiles from$200M to $1B.
- Shift the marketing team into a new gearas our products hit the$100Mmark optimizing how we reach new customers and engage existing ones.
- Craft a unique brand narrativehelp Mixtiles stand out and build an emotional connection with customers.
- Simplify and sharpen messagingensure our value propositions are clear compelling and easy to understand.
- Lead new product storytellingespecially as we launch Oasis and continue evolving our portfolio.
- Optimize and broaden growth channelsfind inefficiencies expand into new opportunities and refine creative .
- Shape the future of our brand structureexplore the best way to unify and strengthen our portfolio.
- Build and mentor a toptier marketing teamthat moves fast and delivers at a high standard.
What were looking for
- A sharp operatoryour plans are clear compelling and executed with high momentum.
- Strong strategic judgmentyou simplify complexity communicate clearly and make smart decisions.
- A brand builderyou know how to create a brand people connect with and remember.
- Customerfocused thinkingyou have a strong intuition for what delights and inspires people.
- High hiring standardsyou recognize top talent and build teams that operate at a high level.
- A collaborative leaderyou influence at every level from handson to setting strategy.
- A menschgood kind and humble while driving ambitious results.
Bonus points if you have:
- Have experiencescaling consumer brandsat $100M revenue.
- Have ledperformance marketing brand and creative teams under one roof.
- Have worked infastpaced highgrowth environments.
Required Experience:
Exec
Employment Type
Full Time
