Director Resort Marketing - Keystone
Director Resort Marketing - Keystone
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Job Description
Experience of a Lifetime. More than just our mission these words describe our unique and iconic resorts and the people who share a desire to achieve and experience excellence. One of our core values is providing an exceptional experience to our guests and to our employees. An opportunity to work at Vail Resorts is an opportunity to bring out your full passion for everything our company stands for including our commitment to our product the communities we live in the environment and our shareholders. Our employees are good at what they do and we welcome people who bring enthusiasm and pride to work.
Whether youre a family or a family of friends at Keystone Resort you know from the minute you arrive that families come first. From family/HOV parking up front to our extraordinary Kids Ski& Ride School featuring Camp Keystone to the most honest Kids Ski Free program in the industry Keystone is about offering the best value family ski vacation you get find anywhere. And as your kids get older while theyre enjoying a day out with their Ski School class or if your family of friends is up for the weekend theres so much to explore on our three mountains: rolling treelined groomers cataccessed big mountain bowls steep continuous bump runs and A51 one of the highest rated terrain parks in North America. And once youve whetted your appetite with a day on the hill you know your familys in for a dinner treat at any of our amazing restaurants include Alpenglow Stube and Der Fondue Chessel located at 11444 on North Peak and accessed via two gondola rides under the bright stars of the Rocky Mountain night. Or maybe its an evening spent tubing atop Dercum Mountain exploring Keystones legendary Kidtopia Snowfort or skating on Keystone Lakes five acres of zambonied ice whatever you and your family are looking for Keystone is a mountain of possibility.
We are looking for a Director of Resort Marketing who will lead the charge in the development and management of all marketing for the resort growing skier visits lodging room nights and driving revenue. He/she partners with Sales Team resort counterparts and corporate marketing teams to meet Keystone Resort and overall Vail Resorts Marketing and Sales goals and objectives. A successful candidate for this position is assertive gets outfront of the competition and trends rethinks the statusquo is innovative in their approach but rigorous in their analytics. Candidates must have proven examples where they have owned an agenda with measurable success and demonstrable results. Candidates also must have strong collaborative and consensus building skills operate with positive intent and enjoy investing time and interest into their teams development and success. And they must be willing to have a ton of fun.
- Manage and refine the positioning of the resort brand in the marketplace
- Develop and manage all aspects of the resorts marketing effort including but not limited to: online marketing and ecommerce advertising direct and email marketing event marketing collateral materials promotions and all inresort marketing.
- Drive revenue for all resort businesses including lodging lift tickets and season passes food and beverage ski and snowboard school conference center spa golf rentals activities downhill bike park and more.
- Manage communication with important community and employee constituencies relative to marketing initiatives brand strategy/standards etc. This includes representing the resort at local boards and home owner associations.
- Manages the event strategy and for the resort.
- Work closely with the corporate lift ticket pricing department to identify & maximize revenue opportunities.
- Contributes to the regional and national sales strategy partnering with the Director of Sales.
- Manage marketing contracts and programs with creative agencies partners etc.
- Work within approved marketing budgets with discipline related to forecasts.
- Other duties as assigned
Based on Vail Resorts core leadership competenticies. the Director of Resort Marketing will:
- Drive: Lead strategy develop and manage overall marketing strategies and campaigns for Keystone Resort (mountain and hospitality). Parnter with Keystone Resort leadership team and corporate business units to create marketing strategies that support our mission statement (Experience of a lifetime. and drive business/revenue objectives.
- ReImagine: Successful at offering outside the box marketing strategies; get outfront of the competition and trends; rethink the statusquo is innovative in their approach but rigorous in their analytics
- Connect: Demonstrate the ability to work with multiple marketing partners operations finance and other divisions to reach revenue and business goals in resort/hospitality.
- Out Front: Serve as a respected community industry leader and act as the resort representative on local boards and associations
- Develop: Provide leadership and direction to the team. Identify coaching and mentoring opporutnities. Foster and develop a culture of teamwork employee development and accountabiltily.
- Passion: Demonstrate an unyielding passion for the guest experience culture mission and vision. Lead by example and inpsire others to follow.
Requirements:
- Bachelors Degree in marketing or related field required
- 7 years of experience in marketing/branding required; preferable with experience in travel/tourism lodging conference mountain resorts and/or leisure activity businesses
- 4 years of supervisory experience; previous fiscal responsibility/ownership
- Proficient with MS Office
- Intermediate or better skier or snowboarder required
- Prior ski resort marketing experience preferred
Have Fun. Serve Others. Do Right. Drive Value. Do Good. Be Safe. These are the values Vail Resorts employees embrace daily. As the premier mountain resort company in the world and a leader in luxury destinationbased travel at iconic locations we operate in three highly integrated and interdependent segments including mountain lodging and real estate. Vail Resorts employees are good at what they do and we welcome people who bring enthusiasm pride and commitment to creating an Experience of a Lifetime to our stakeholders.
Vail Resorts is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability or protected veteran status.
Required Experience:
Director
Employment Type
Full Time
