Marketing Operations Manager

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Job Summary

The Marketing Operations Manager will play a critical role in managing the infrastructure processes and tools necessary to support RPIs marketing initiatives. The Manager will implement and optimize marketing technology develop workflows analyze performance and enable crossdepartmental collaboration to achieve university goals. This position reports to the Associate Vice President Marketing and Communications in The Office of Community Engagement and Communication (OCEC).

Responsibilities include:

• Develop implement and optimize marketing workflows and processes to support strategic initiatives across the university
• Manage and maintain marketing technology platforms (CRM CMS) ensuring optimal performance and integration
• Analyze marketing performance data to provide actionable insights to inform decisionmaking
• Oversee the development and maintenance of marketing dashboards including for data collection and KPIs
• Manage vendor relationships for marketing tools and services
• Ensure compliance with brand guidelines data privacy regulations and industry best practices
• Identify opportunities for process improvements and implement solutions to drive marketing efficiency
• Support budget planning and tracking for marketing operations and campaigns

Minimum Qualifications

• B.A. in Marketing Communications or a related field
• Five 5 or more years of experience in marketing operations or a related role
• Technically savvy with strong marketing technology experience
• Experience managing budgets

Applicants must meet stated minimum education and experience requirements.

Preferred Qualifications

• Experience in higher education or comparable environment is a plus

Minimum Knowledge Skills and Abilities

• Strong proficiency with marketing technology including email platforms CMS CRM analytics (e.g. Monday Slate Salesforce Google Analytics)
• Strong analytical skills with the ability to gather and interpret data and provide insights
• Excellent project management and organizational skills
• Strong interpersonal and communication skills for crossfunctional collaboration

Preferred Knowledge Skill and Abilities

• Knowledge of higher education marketing is a plus.

Shift

Business Hours Monday through Friday. Weekends or evenings occasionally required.

This position is eligible for hybrid or remote work options.

Travel

Driving

Incidental driving possible but not required

Starting Salary/Rate

Expected hiring range: $70000 $90000

Pay transparency disclosure: The selected candidates salary will be determined based on factors that include the available budget internal equity and the final candidates qualifications experience education and other jobrelated credentials. This hiring range is provided as Rensselaers good faith estimate of the expected hiring range at the time of posting.

Application instructions

Follow the onscreen prompts to create a brief online profile. Please be ready to upload your resume and cover letter.

If you need assistance with the online application process please contact

Rensselaers Total Compensation Program is designed to provide stable pay growth a comprehensive and affordable benefits package and a comprehensive and affordable retiree medical and prescription plan. Our goal is to provide you and your family with a comprehensive health and welfare program as an umbrella of financial security and protection during your employment. For more information please visitBenefits Human Resources (rpi).