Public Relations Specialist
Public Relations Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Responsibilities:
Responsible for supporting the public relations objectives of the Saint Louis Zoo which includes raising awareness of the organization its mission and the conservation work through the development and of highly effective public relations planning and activation. Writes engaging copy for a range of audiences through multiple channels. Brings strategic thinking and planning to the role to guide content development and prioritizewhere to invest the most efforts. Develops creative media pitches; conducts proactive media outreach; creates spokesperson preparation materials; staffs media onsite; responds to media inquiries; drafts and edits engaging copy for Zoo communication platforms and channels to reach a range of audiences; identifies and establishes new relationships with members of the media content creators and other influencers. Monitors and engages with followers on social media and provides an early warning system for issues. Works with team to track results and gathers analytics to assess and improve the effectiveness of the Zoos digital communication. Plans develops edits and publishes digital content. Develops a range of website pages and updates the website. Manages the organizations speakers bureau which includes proactive outreach and reactive response to inbound requests and inquiries. Works with Marketing team members to increase effectiveness and engagement as appropriate. Constantly keeps abreast of industry and social media trends and makes recommendations for improvements. Edits and proofreads materials for a range of internal clients. Assists fellow Public Relations team members with other duties as necessary. Can juggle multiple responsibilities and projects at the same time and can work under deadline pressure meeting Zoo and media needs. Can communicate complex ideas and issues in simple ways that are easy for the general public to understand.
Qualifications:
Bachelors in communication journalism marketing or related coursework required. A minimum of 4 to 6 years of professional public relations or communication experience working in a relevant industry. Advanced professional grammar writing editing and proofreading skills. Experience working with media and can demonstrate proficiency in national media relations to drive earned placements. Excels at social media and digital communication. Previous experience working in the field of public relations at an agency setting or inhouse at a conservation organization zoo aquarium sanctuary or other wildlife care specialty organization is preferred. Passionate and experienced at excelling in a fastpaced environment as both a team member and an independent contributor with autonomy. Ability to respond quickly and meet deadlines. All successful candidates for this position will be required to submit to a criminal background check.
Additional Requirements:
- Cover letter
- Resume
- Writing samples
Required Experience:
Unclear Seniority
Employment Type
Full-Time
